Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Karzai’s picture book My Key was awarded top honors—$8,000 and a publishing contract from Clavis—in the first-ever Key Colors Competition in the United States. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age
[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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President Obama on the South Lawn of the White House in July. He could earn as much as $30 million with a two- or three-book contract once his second term ends, said Raphael Sagalyn of the ICM/Sagalyn Literary Agency. Continue reading at The New York Times
[ The New York Times | 2016-09-05 00:00:00 UTC ]
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Aaliyah Bilal, Elisa Gonzalez, Javier Zamora, and Ada Zhang are among the 10 winners of this year's Whiting Awards for emerging writers of poetry, fiction, nonfiction and drama. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-10 04:00:00 UTC ]
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The astonishing breadth of her writing was a great inspiration – as was she, in her passionate advocacy for children’s books• Lynne Reid Banks, author of The Indian in the Cupboard, dies aged 94It is quite rare to find a writer like Lynne Reid Banks, who tries so many different subjects, and so... Continue reading at The Guardian
[ The Guardian | 2024-04-08 10:18:15 UTC ]
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RBmedia has appointed Michael Paull, former president of Disney's direct-to-consumer business, as its new chief executive officer, following what the company called “another year of record-breaking growth” in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
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'DC: Batman,' a luxe new slipcased hardcover gathering some of the Dark Knight’s most iconic stories, is among a number of recent reprint editions employing differing printing strategies and techniques to bring classic comics stories to readers old and new. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-06 05:00:00 UTC ]
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Michael O'Mara's U.S. sales and marketing director describes the company’s strategies for engaging the U.S. market, which includes mining a niche for books about the royal family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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After a January 10 hearing, judge T. Kent Wetherell denied a motion by the Escambia County School Board to dismiss the case, suggesting that school officials cannot simply pull books they find objectionable from library shelves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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A federal judge has blocked two key portions of an Iowa law that sought to ban books with sexual content from Iowa schools and to bar classroom discussion of gender identity and sexuality for students below the seventh grade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
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Tracy Behar, founding publisher of Little, Brown Spark, has been named senior v-p and publisher at Avery and TarcherPerigee, effective next year, succeeding Megan Newman. At Little, Brown, Michael Szczerban has been named v-p and publisher of Voracious and Spark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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“Going Infinite” may have missed the big takeaway, but it offers at least one undeniable pleasure: deep access. Continue reading at The New York Times
[ The New York Times | 2023-11-17 14:25:02 UTC ]
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By Dr Oliver Tearle (Loughborough University) The American author Michael Crichton (1942-2008) was a pioneer of what became known as the ‘techno-thriller’. He wrote novels informed by the latest up-to-date science on a range of issues, but what sets him apart is his willingness to adopt a... Continue reading at Interesting Literature
[ Interesting Literature | 2023-10-30 15:00:38 UTC ]
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My father, Michael Leapman, who has died aged 85, was a Fleet Street journalist whose 60-year career spanned war reporting, editing the diary column of the Times and writing about his Brixton allotment. His 18 books include biographies of Rupert Murdoch (Barefaced Cheek, 1983) and Neil Kinnock... Continue reading at The Guardian
[ The Guardian | 2023-10-20 11:34:51 UTC ]
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The author of 'Do You Remember Being Born?' explains how he created a "Moorebot" to generate the verse in the novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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No one emerges with much credit in Wolff’s second study of Rupert Murdoch and his family – a gossipy story of power and greed peppered with endless layers of psychological insightFifteen years ago, Michael Wolff wrote a study of Rupert Murdoch entitled The Man Who Owns the News. It benefited... Continue reading at The Guardian
[ The Guardian | 2023-10-02 06:00:06 UTC ]
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The Fire and Fury author returns with a typically readable account of the declining years of a rightwing media behemothIn September, Rupert Murdoch ceded direct control of Fox and News Corp to Lachlan Murdoch, his oldest son. At 92, Rupert became chairman emeritus. He is off the stage but... Continue reading at The Guardian
[ The Guardian | 2023-10-01 06:00:36 UTC ]
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Veteran actor Michael Gambon, who was known to many for his portrayal of Hogwarts headmaster Albus Dumbledore in six of the eight Harry Potter films, has died, his publicist said Thursday. He was 82. Continue reading at CBC
[ CBC | 2023-09-28 12:32:43 UTC ]
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The Olivier award-winning actor, whose major film roles included Albus Dumbledore in the Harry Potter series, has died• ‘An actor who let his heart and soul crack open’: David Jays on Michael Gambon• A life in pictures – gallerySir Michael Gambon, whose extraordinary acting career took him from... Continue reading at The Guardian
[ The Guardian | 2023-09-28 11:39:05 UTC ]
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Sony continues its mission to release first-party titles on PC, as the critically-acclaimed PS5 sequel Horizon Forbidden West is coming to Steam and the Epic Games Store early next year. The port’s being handled by Nixxes Software, a company Sony purchased back in 2021.... Continue reading at Engadget
[ Engadget | 2023-09-27 17:26:58 UTC ]
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