Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Book review of "The Last White Man," by Mohsin Hamid, which imagines a town in which everyone becomes dark-skinned. Continue reading at The Washington Post
[ The Washington Post | 2022-08-02 14:00:00 UTC ]
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The justice department is seeking to block the $2.2bn merger between Penguin Random House and Simon & SchusterThe government and publishing titan Penguin Random House exchanged opening salvos in a federal antitrust trial Monday as the US seeks to block the biggest US book publisher from... Continue reading at The Guardian
[ The Guardian | 2022-08-01 16:24:36 UTC ]
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The U.S. government and publishing titan Penguin Random House are set to exchange opening salvos in a federal antitrust trial Continue reading at ABC News
[ ABC News | 2022-08-01 13:37:10 UTC ]
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Gentrification takes center stage in Cleyvis Natera’s debut novel Neruda on the Park, which follows the different reactions the members of the Guerrero family have to the impending redevelopment of their predominantly Dominican New York City neighborhood.When a neighboring tenement is demolished... Continue reading at Electric Literature
[ Electric Literature | 2022-07-28 11:00:00 UTC ]
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When C&C Offset commemorated its 40th anniversary in 2020, it also kicked off a mission to digitally transform its printing floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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The groundbreaking 2022 Urban Library Trauma Study Report looks at trauma, stress, and burnout in public libraries and offer recommendations Continue reading at Book Riot
[ Book Riot | 2022-07-15 14:17:00 UTC ]
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The winners of the 2022 Whiting Literary Magazine Prize celebrating "excellence in publishing and advocacy for writers" have been announced. Continue reading at Book Riot
[ Book Riot | 2022-07-14 21:40:54 UTC ]
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We are thrilled to announce that Electric Literature has won the prestigious Whiting Literary Magazine Prize! This highly competitive award recognizes excellence in digital and print magazines, and supports winners with an outright grant in the first year, followed by two years of a matching... Continue reading at Electric Literature
[ Electric Literature | 2022-07-14 13:15:00 UTC ]
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Today, the Whiting Foundation announced the winners of its 2022 Literary Magazine Prizes, which honor “the most innovative and essential publications at the forefront of American literary culture.” The five winners were chosen—from an initial pool of more than eighty applicants —based on their... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-14 13:01:36 UTC ]
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The winners of the fifth annual Whiting Literary Magazine Prizes have been announced, with five publications, including 'Electric Literature' and 'Zyzzyva,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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In the wake of the Supreme Court’s June 24 ruling on abortion, Macmillan Audio is publishing an audiobook edition of three key cases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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The 75-year-old writer has penned more than 300 titles, sold more than 500m copies and is worth an estimated $800mThe bestselling author James Patterson has apologized for saying white male authors face “another form of racism”.In an interview with the Sunday Times, Patterson said white male... Continue reading at The Guardian
[ The Guardian | 2022-06-15 18:35:13 UTC ]
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“I absolutely do not believe that racism is practiced against white writers," the bestselling author said. Continue reading at HuffPost
[ HuffPost | 2022-06-15 06:32:10 UTC ]
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“It’s even harder for older writers," Patterson, whose net worth is estimated to be $800 million, told the Sunday Times. "You don’t meet many 52-year-old white males.” Continue reading at The Washington Post
[ The Washington Post | 2022-06-14 14:28:52 UTC ]
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Bestselling author James Patterson is concerned for white male writers, whom he thinks are having difficulty finding work in the entertainment industry. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-13 23:49:20 UTC ]
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The author, who is white, told British newspaper The Times that job difficulties were "another form of racism." Continue reading at The Huffington Post
[ The Huffington Post | 2022-06-13 08:03:37 UTC ]
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Elizabeth Whiting has been promoted to v-p of trade sales at Scholastic Trade Publishing, effective June 1, succeeding Alan Smagler, who will transition to a consulting role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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John W. Bubbles was the father of rhythm tap, but the dancer is little known. A new biography explores his life and contribution to the arts. Continue reading at The Washington Post
[ The Washington Post | 2022-05-22 12:00:00 UTC ]
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