Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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There were six great naval powers before the war, writes historian Paul Kennedy; afterward, there was just one. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:33 UTC ]
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The son-in-law and former adviser to President Donald Trump will be the first Trump family member to publish a book about his time in the administration. Continue reading at HuffPost
[ HuffPost | 2022-05-02 19:05:29 UTC ]
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This year, 'The White House: An Historic Guide,' coedited by first lady Jacqueline Kennedy, celebrates its 60th year in print and, with it, the WHHA’s 60th year in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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A Christian publishing house pulled a book after an online backlash questioned why a white academic was discussing Black feminism. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-19 22:03:35 UTC ]
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The 10 winners of the 37th Whiting Awards, each of which comes with a $50,000 prize, were announced on April 6 in a ceremony at the New-York Historical Society. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
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The North's modern economy and wartime financial innovations all but guaranteed victory, Roger Lowenstein argues. Continue reading at The Washington Post
[ The Washington Post | 2022-04-01 12:00:59 UTC ]
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Ex-president blocked Shealah Craighead plan and then made up to $20m from publishing images in own memoir, New York Times saysDonald Trump blocked plans by his chief White House photographer to publish a book of pictures of his time in power – then published a book of such images himself, the... Continue reading at The Guardian
[ The Guardian | 2022-03-31 22:37:41 UTC ]
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In the masterful "Tell Me Everything," Erika Krouse explores her uncanny ability to elicit candor, even from perfect strangers. Continue reading at The Washington Post
[ The Washington Post | 2022-03-29 11:00:29 UTC ]
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A. J. Baime recounts the extraordinary life of the NAACP's Walter White who wrote late in life: “I am a Negro. My skin is white, my eyes are blue, my hair is blond. The traits of my race are nowhere visible upon me.” Continue reading at The Washington Post
[ The Washington Post | 2022-03-26 14:14:55 UTC ]
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The inventive and philosophical short stories of the Argentinian writer Jorge Luis Borges (1899-1986) take in a range of themes. Like many other authors, Borges had a set of preoccupations which he revisited time and again in his fiction, and a number of his stories are variations on the same […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-03-22 15:00:53 UTC ]
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Why did Penguin decide to reissue a memoir and a novel by Harry Crews, a dead white Southern writer? His influence — and his truths — run deep. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-03-15 13:00:07 UTC ]
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The new coalition aims to inform and organize Texans who oppose efforts to ban books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-08 05:00:00 UTC ]
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The awards recognize outstanding literary achievements in 12 categories, with winners to be announced at USC in-person on April 22. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-23 14:00:04 UTC ]
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During his time at Princeton, the writer was one of the most impactful "militant humanists" working against the Nazis. Continue reading at The Washington Post
[ The Washington Post | 2022-02-18 13:00:42 UTC ]
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Anti-racism activist and co-founder of New Beacon Books, Britain’s first specialist black bookshop and publishing companyThe veteran activist Sarah White, who has died aged 80, was for more than half a century a stalwart of initiatives dedicated to anti-colonialism, anti-racism and... Continue reading at The Guardian
[ The Guardian | 2022-02-16 19:10:04 UTC ]
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James R. Gaines profiles famous and lesser-known advocates who, at a time of conformity, believed change was possible. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 13:00:35 UTC ]
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The former defense secretary dropped a lawsuit against the Defense Department after it reversed decisions on what parts of his memoir were to be redacted, his lawyer said. Continue reading at The New York Times
[ The New York Times | 2022-02-05 17:11:36 UTC ]
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Hot Key Books has snapped up two new books from sister writing duo Katharine and Elizabeth Corr. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 18:16:51 UTC ]
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An “exhilarating and insightful” memoir of life as a fighter pilot from Commander Paul Tremelling has been signed by Penguin Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2022-01-14 01:50:19 UTC ]
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As if the market for battle royale games wasn’t crowded enough already, you’ll soon have another option in the form of My Hero Academia: Ultra Rumble. Based on the popular manga and anime, Bandai Namco teased the title in a Weekly Shōnen Jump article spotted by Gematsu.The latest issue of Weekly... Continue reading at Engadget
[ Engadget | 2022-01-13 16:55:22 UTC ]
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