Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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The Association of University Presses analyzed university press data from the most recent Diversity Baseline Survey of U.S. publishing from Lee & Low and found the university press segment severely lacking in diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-18 04:00:00 UTC ]
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Picador has triumphed in an 11-publisher auction for Everything's Fine by debut US author Cecilia Rabess, amid a scramble for rights around the world. Continue reading at The Bookseller
[ The Bookseller | 2021-03-03 01:54:40 UTC ]
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Black & White will publish the first book from "Great British Bake Off" 2020 winner Peter Sawkins. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 00:03:12 UTC ]
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Interviews Michael Berry is a professor of Asian languages and cultures and director of the Center for Chinese Studies at UCLA. He has published extensive works on addressing the richness and diversity of Chinese art and culture in sinophone... Continue reading at World Literature Today
[ World Literature Today | 2021-02-24 15:28:04 UTC ]
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The historian, author, university professor and former leader of the Liberal Party of Canada Michael Ignatieff will chair the jury for the 2021 Cundill History Prize. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 07:36:12 UTC ]
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Results of a survey of almost 1,400 ResearchGate members who had interacted with Springer Nature publications form the basis of this paper. The post Springer Nature: A White Paper on Researchers and Gold Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-22 02:20:56 UTC ]
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Penguin Michael Joseph is to publish Life Lessons, a book Captain Sir Tom Moore finished writing at the end of last year. Continue reading at The Bookseller
[ The Bookseller | 2021-02-21 19:45:01 UTC ]
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Marian Keyes' Grown Ups (Penguin) has risen into the UK Official Top 50 number one spot, ending the six-week reign of Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) at the top. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 15:56:06 UTC ]
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Melvin Burgess’ Three Bullets, which interrogates themes of brainwashing and the far-right, will be released this summer alongside a 25th-anniversary edition of the author’s pioneering YA novel Junk. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 21:15:24 UTC ]
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In “Under a White Sky,” the Pulitzer Prize winner Elizabeth Kolbert meets people who are trying to reverse the course of man-made environmental disaster. Continue reading at The New York Times
[ The New York Times | 2021-02-10 10:00:00 UTC ]
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Michael Lewis has written a “stunning” book on a group of people who predicted the coronavirus pandemic, to be rushed out by Allen Lane. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 20:37:13 UTC ]
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The best-selling author just found out that her debut novel is soon to be on the first lady’s bedside table. Continue reading at The New York Times
[ The New York Times | 2021-01-28 10:00:04 UTC ]
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Culture A still image from the film White Tiger (Netflix, 2021). After watching White Tiger, a writer contemplates the film alongside revolution in Egypt, Black Lives Matter protests, the film Parasite, and literary “complicated works of... Continue reading at World Literature Today
[ World Literature Today | 2021-01-27 20:33:27 UTC ]
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Hot Key Books has signed Laura Dockrill's first illustrated fiction title for teens, illustrated by Gwen Millward. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 20:08:03 UTC ]
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White Rabbit publisher Lee Brackstone has acquired world rights to two new books by Dylan Jones, through Jonny Geller at the Curtis Brown Group. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 10:46:54 UTC ]
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Rosanna Mclaughlin, Izabella Scott and Skye Arundhati Thomas have been confirmed as the new editors of literary magazine the White Review. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 09:34:08 UTC ]
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Black & White Publishing has acquired Estelle Maskame’s seventh YA novel, Becoming Mila, to be published on the 6th May 2021 as the first book in a two-part series. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 09:24:34 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin), Pinch of Nom Quick & Easy (Bluebird) and Barack Obama's A Promised Land (Viking) are all in the running for the Christmas number one spot, as the print market heads into its final week before Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 11:48:04 UTC ]
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Sceptre has won a four-way auction to publish Huma Qureshi’s prize-winning debut short story collection, Things We Do Not Tell the People We Love, next November. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 06:10:25 UTC ]
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