Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Hay House UK is expanding its editorial department and has appointed Helen Rochester as editorial director. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 04:55:59 UTC ]
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Penguin Michael Joseph has signed a “unique” Holocaust memoir about the unlikely friendship between a young Jewish girl and a stray cat by Mala Kacenberg. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 02:08:45 UTC ]
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Pittsburgh’s White Whale Bookstore celebrated its five-year anniversary on October 15 with something special: the grand opening of its newly expanded space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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On Friday, Michael Caine appeared on the BBC radio program “Kermode and Mayo’s Film Review,” to talk about his new film Best Sellers, in which he plays a cranky, alcoholic novelist who goes on a book tour with his publisher, played by Aubrey Plaza, who is trying to save the company. (Reviews are... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-18 14:00:04 UTC ]
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Mango Publishing Group and the Italian children's and illustrated books publisher White Star have entered a publishing agreement in which Mango will acquire exclusive rights to publish certain White Star books in English, while White Star will acquire identical rights to to translate and sell a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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Penguin Michael Joseph has snapped up an “unputdownable superyacht" thriller, A Stranger on Board, by Cameron Ward. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 04:58:36 UTC ]
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White Lion has landed a manifesto for misfits by Glyn Fussell, founder of LGBTQ+ collective Sink the Pink. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 23:43:00 UTC ]
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The latest book by award-winning non-fiction writer Thomas Harding is a searing account of an 1823 uprising that changed the discourse around slavery Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 23:29:15 UTC ]
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Review of “I’ll Take Your Questions Now: What I Saw at the Trump White House” by Stephanie Grisham Continue reading at The Washington Post
[ The Washington Post | 2021-10-01 13:30:12 UTC ]
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Penguin Michael Joseph has swept in for another title from bestseller Mrs Hinch, packed with lists “to make organising your life the simplest it's ever been”. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 09:32:17 UTC ]
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R Z Baschir has won this year’s £2,500 White Review Short Story Prize, for her modern fable "The Chicken". Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 04:15:19 UTC ]
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Tributes have been paid to academic publisher Michael Holdsworth after his death, aged 73. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 13:03:36 UTC ]
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Grisham, also a former top aide to Melania Trump, to publish memoir containing ‘surprising new scandals’ in October The former Trump White House press secretary Stephanie Grisham, also a former top aide to former first lady Melania Trump, will release a memoir in October. Related: ‘Bring it’:... Continue reading at The Guardian
[ The Guardian | 2021-09-09 19:11:26 UTC ]
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Three print magazines and two digital publications—including Bellevue Literary Review and Full Stop—were named winners of the fourth annual Whiting Literary Magazine Prizes, taking home a combined total of $144,000 in funding. The post Whiting Literary Magazine Prizes Name 2021 Winners appeared... Continue reading at The Millions
[ The Millions | 2021-09-09 13:00:06 UTC ]
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The winners of the fourth annual Whiting Literary Magazine Prizes have been announced, with three print magazines and two digital publications, including 'Bellevue Literary Review' and 'Full Stop,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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White Rabbit has acquired This Woman’s Work: Essays on Music, an essay collection edited by founding member of band Sonic Youth Kim Gordon, and former music journalist Sinéad Gleeson. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 12:37:21 UTC ]
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Michael O’Mara Books has snapped up a tie-in book to the new TV series "All Creatures Great & Small", based on James Herriot’s books about a veterinary practice in the Yorkshire dales. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 01:59:10 UTC ]
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HarperCollins Ireland has scooped a "unique" memoir by the warden of Skellig Michael, a remote Irish island. Continue reading at The Bookseller
[ The Bookseller | 2021-08-22 23:51:22 UTC ]
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Michael Joseph will publish Marian Keyes' sequel to Rachel's Holiday next year, revisiting one of the author's most loved characters almost 25 years on. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 16:55:36 UTC ]
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In “I Live a Life Like Yours,” Jan Grue, a Norwegian professor, writes of living with a rare form of spinal muscular atrophy. Continue reading at The New York Times
[ The New York Times | 2021-08-15 09:00:03 UTC ]
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