Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Rafia Zakaria sees a power gap between career feminists and those with lived experience. Continue reading at The Washington Post
[ The Washington Post | 2021-08-13 12:00:00 UTC ]
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After 35 years, the Observer’s former correspondent is leaving as what was once a haven of liberty and peace is transformed into a police stateWhen I arrived in Hong Kong in 1987 as the Observer’s south-east Asia correspondent, the foreign editor said he saw it as being a base, not the kind of... Continue reading at The Guardian
[ The Guardian | 2021-08-08 07:00:15 UTC ]
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Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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David Walliams and Tony Ross' Megamonster (HarperCollins) notched up a fifth week in the Official UK Top 50 number one spot, selling 19,799 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 10:03:09 UTC ]
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"For Trump, the goal is almost entirely the media attention," Wolff told a reporter. "Good, bad, indifferent, doesn’t matter.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-07-12 18:21:14 UTC ]
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Actor Michael Sheen has called on the media industry to create more opportunities for aspiring writers and journalists from lower income and underrepresented backgrounds, as he announced a new scheme to support 11 new writers. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 05:29:07 UTC ]
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Richard Cohen’s work, revised after criticism of its viewpoint, will not be published this week after a new row over its titleBilled as an “epic exploration of who writes about the past”, The History Makers was due out this Friday before being serialised on Radio 4 in the UK. But publication has... Continue reading at The Guardian
[ The Guardian | 2021-06-19 18:20:01 UTC ]
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Teresa Lim’s multi-generational memoir about a long-buried family tragedy set against the Second World War in Singapore has gone to Penguin Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2021-06-19 12:40:25 UTC ]
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Author of Fire and Fury’s final book on Trump, Landslide, will cover his ‘tumultuous last months at the helm of the country’Michael Wolff’s third book about Donald Trump, focusing on the final days of his presidency, will be published in July under a provocative title: Landslide. Related: Trump... Continue reading at The Guardian
[ The Guardian | 2021-06-17 14:56:19 UTC ]
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People had questions about the Trump White House press secretary's upcoming book: "I assume that this is in the fiction section?" Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-16 07:18:09 UTC ]
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Bestselling Irish author Lucinda Riley, best known for the Seven Sisters series, has died after battling cancer for four years. Continue reading at The Bookseller
[ The Bookseller | 2021-06-12 03:14:18 UTC ]
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Professors Rachel Noorda and Kathi Inman Berens offer a 21-minute presentation of some key findings from their groundbreaking survey report 'Immersive Media & Books 2020.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Penguin Michael Joseph's Laura Nicol has been appointed head of campaigns at Ebury’s Smart Hub and will be making the move next month. Continue reading at The Bookseller
[ The Bookseller | 2021-05-25 00:30:55 UTC ]
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Randa Jarrar’s memoir Love Is An Ex-Country focuses predominantly on the years leading to the 2016 election, a period, which, like now, was characterized by heightened Islamophobia, misogyny, homophobia, anti-immigrant sentiment, and racism. Jarrar embarks on a road trip inspired by Tahia... Continue reading at Electric Literature
[ Electric Literature | 2021-05-21 11:00:43 UTC ]
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Alex Stewart has been appointed in the newly created role of head of UK sales for Chelsea Green Publishing UK. Continue reading at The Bookseller
[ The Bookseller | 2021-05-20 18:25:27 UTC ]
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The list of Pulitzer Prize-winning books is dominated by white men, so we're highlighting winning nonfiction by women and people of color. Continue reading at Book Riot
[ Book Riot | 2021-05-17 10:37:00 UTC ]
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Liese Mayer, editorial director for fiction, is leaving Bloomsbury, and the company has promoted Nancy S. Miller to publishing director for adult trade and Mary Kate Castellani to publishing director for children's trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-05 04:00:00 UTC ]
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The ten winners of the 36th Whiting Awards, each of which comes with a $50,000 prize, were announced on April 14 in a virtual ceremony. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-14 04:00:00 UTC ]
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Blockbuster projects share one common trait. Do you dream of opening that blockbuster restaurant, writing a New York Times best-selling book, or releasing a chart-topping album? A new study out of Northwestern University suggests a pivotal ingredient.Read Full Story Continue reading at Fast Company
[ Fast Company | 2021-04-09 16:21:42 UTC ]
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On Translation Browsing a Copenhagen airport bookstore, a translator picks up a book. The journey between that impulse and his eventual translation of the memoir into English was both emotional and serendipitous. In the summer of 2016 I was passing... Continue reading at World Literature Today
[ World Literature Today | 2021-04-06 13:12:22 UTC ]
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