VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The company hired industry veteran Jenny... Continue reading at 'AdWeek'

[ AdWeek | 2023-03-09 17:32:38 UTC ]
News tagged with: #top line #nielsen

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VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek

[ AdWeek | 2023-03-09 17:32:38 UTC ]
More news stories like this | News stories tagged with: #top line #nielsen


A shocking image of Syria's brutal war – a war that will continue regardless | Jonathan Jones

Even the most horrific photos are not able to prevent wars happening, they remain decoration for our conscienceThis week the Guardian published the kind of picture that deserves to change the world. The front page of Thursday's print edition was dominated by an epic scene of human suffering,... Continue reading at The Guardian

[ The Guardian | 2014-02-28 00:00:00 UTC ]
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Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement

JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age

[ Advertising Age | 2023-09-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
More news stories like this | News stories tagged with: #nielsen


Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen


Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
More news stories like this | News stories tagged with: #hot topic #nielsen data #nielsen


'Chaos' at Toronto's Pearson airport could continue until end of August, ex-Air Canada exec says

Extremely long wait times being experienced by arriving and departing passengers at Toronto Pearson Airport are likely to continue until Labour Day, a former Air Canada executive said Wednesday. Continue reading at CBC

[ CBC | 2022-06-08 17:55:58 UTC ]
More news stories like this | News stories tagged with: #pearson airport #pearson


HBG Diversity Efforts Continue in Hiring and New Partnerships

In its annual update on its diversity, equity, and inclusion efforts, Hachette Book Group reported that BIPOC employees comprised 35.4% of its workforce last year, up from 32.9% in 2020. The company also announced four new partnerships it has signed to support writers and publishing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual update #inclusion efforts #support writers #publishing professionals #underrepresented backgrounds


Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this | News stories tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen


Pat Barker’s ‘The Women of Troy’ continues her brilliant reassessment of the Trojan War

The follow-up to “The Silence of the Girls” follows Briseis after the death of Achilles. Continue reading at The Washington Post

[ The Washington Post | 2021-08-24 13:00:00 UTC ]
More news stories like this | News stories tagged with: #pat barker


Hearst Hires Former Snapchat, Warner Exec for Top Sales Role | People on the Move

[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
More news stories like this | News stories tagged with: #mother jones #american life #staff writer #hearst


Reuters Names IDG Exec as New CMO | People on the Move

[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
More news stories like this | News stories tagged with: #assistant editor #associate editor #huffington post #politics editor #deputy editor #staff writer #pacific standard #digital media #marie claire #hearst


Facebook hires Spiegel exec (and sometimes critic) to strengthen relations with publishers in Europe

“A lot of trust has been destroyed in the past months due to Facebook's unpredictable and unreliable actions." The post Facebook hires Spiegel exec (and sometimes critic) to strengthen relations with publishers in Europe appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #europe appeared


‘We are not going to give up’: German publishers continue war with ad blockers

“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers


Chandler ed-tech company moves into larger office, expands by 60 percent, and continues hiring

Chandler education technology company StrongMind has moved into a larger, custom office, expanded by 60 percent over the last year, and plans to continue hiring this year. StrongMind develops technology and content curriculum for 6th to 12th graders that online schools and blended-learning... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #12th graders


Gannett Hires WaPo, Yahoo Sales Exec Kevin Gentzel as Revenue Chief

In the past year Kevin Gentzel has gone from newspapers to digital media and back again.After hopping from The Washington Post to Yahoo last year, Mr. Gentzel has landed at Gannett as the newspaper company's chief revenue officer and will report to the company's president of domestic publishing... Continue reading at Advertising Age

[ Advertising Age | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #longer rely #usa today #digital sites #late june #digital business


Rodale hires Condé Nast exec as first CTO

Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York

[ Crains New York | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #brand development #strategic vision #media companies #report directly #nook division


AOL Hires B-to-B Vet as Global CMO

AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social... Continue reading at AdWeek

[ AdWeek | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global cmo #perfect fit #ned brody #broad range #individual brands


Reader’s Digest Announces Third Digital Exec Hire Since 2008

Reader’s Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Reader’s Digest, Goldenberg will oversee digital operations and continue to push forward the brand’s... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg lp #readers digest #managing editor #operations director


The Atlantic Hires Former TNR Literary Editor Leon WieseltierThe Atlantic Hires Former TNR Literary Editor Leon Wieseltier

Leon Wieseltier has been hired by The Atlantic as a contributing editor and critic, the media company announced today. In his new position, he will write about “his customary wide range of subjects” for the magazine ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contributing editor