Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! Say Cheez-It: Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College Football Playoff series. Cheez-It joins a rooster of 14 other CFP backers, including the 10 brands that signed on way back in 2014 (Allstate, AT&T, Capital One, Chick fil-A, Dr Pepper, Ford, Gatorade, Goodyear, Northwestern Mutual, Taco Bell), when the new postseason package first began to take shape. College football diehards may recall Cheez-It’s inaugural sponsorship of the late-December game that previously had been billed as the Cactus Bowl. (Before that, it was the Buffalo Wild Wings Bowl. And before that, you either knew it as the Insight or Insight.com Bowl. Ah, memories.) At any rate, Cheez-It’s first foray into a marquee college football sponsorship was a bit of a jolly nightmare; among the highlights of the game’s drive summary were: 15 punts, 9 interceptions and a missed field goal, all in service of a 7-7 comedy of errors that was settled in overtime with a 27-yard chip shot. Oh, and: TCU quarterback Grayson Muehlstein finished the night with a QB rating of 1.7. So! For all the unintentional slapstick that awaited viewers of last year’s TCU-Cal showdown, the Cheez-It Bowl wasn’t a complete dud. Nielsen data ranks it 18th among all 2018-19 bowls, a stat that was... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-16 20:15:26 UTC ]
News tagged with:
#south carolina
#average draw
#social disease
#single bound
#nielsen
Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! Say Cheez-It: Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College... Continue reading at Advertising Age
[ Advertising Age | 2019-08-16 20:15:26 UTC ]
More news stories like this | News stories tagged with:
#south carolina
#average draw
#social disease
#single bound
#nielsen
Electronic Arts is dipping back into college football with a limited-time mode in Madden NFL 22. The Campus Legends mode features ten school teams, including rosters filled with college football icons, as well as current and former NFL stars who are alumni of those squads.The event is available... Continue reading at Engadget
[ Engadget | 2021-08-31 17:25:25 UTC ]
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#electronic arts
#nfl stars
#bringing back
#ll return
#publisher announced
For the first time since 2014, the Alabama Crimson Tide were not featured in “ESPN’s Saturday Night Football” opener, and while Nick Saban’s charges tend to reward the networks with big ratings numbers, their arch-rivals Auburn more than made up for their absence. According to Nielsen... Continue reading at Advertising Age
[ Advertising Age | 2019-09-04 17:06:00 UTC ]
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#american express
#tv turnout
#hard lemonade
#nielsen
The Sun is set to sponsor Headline’s The Football Yearbook in its 49th and 50th year. Continue reading at The Bookseller
[ The Bookseller | 2018-05-24 00:00:00 UTC ]
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#football yearbook
#50th year
A capsulized look at the Hawaii Bowl: Fresno State (9-4) vs. Houston (7-4) at Honolulu, 5:30 p.m. PST, ESPN One year removed from a 1-11 finish, Fresno State has won nine games this season under first-year coach Jeff Tedford. The Bulldogs haven’t appeared in a bowl game since 2014 and haven’t won... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-24 00:00:00 UTC ]
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Orion is publishing a novel by former Labour spin doctor Alastair Campbell that he has written in collaboration with ex-Burnley Football Club star Paul Fletcher. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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#instagram stories
#media companies
#year --
#stark difference
Bloomsbury has signed a debut book from mathematician David Sumpter, looking at the statistical background behind football. Commissioning editor Jim Martin signed world rights to More than a Game in a deal with Chris Wellbelove at Greene & Heaton. The book will published on Bloomsbury's... Continue reading at The Bookseller
[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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#debut book
#chris wellbelove
#greene heaton
#popular science
#champions league
College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according to Nielsen. The Oregon-Ohio State game peaked between 9:30 p.m and 9:45 p.m. ET on ESPN, with... Continue reading at AdWeek
[ AdWeek | 2015-01-13 00:00:00 UTC ]
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#months ago
A year ago, police revealed that a massive amount of gold and money had been stolen from a warehouse at Toronto's Pearson airport. Despite intensive investigative efforts, no arrests have been made and the valuable cargo is still unaccounted for. Continue reading at CBC
[ CBC | 2024-04-14 08:00:00 UTC ]
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#massive amount
#pearson airport
#pearson
Wonder where you’ve wandered into—and why there’s a looming statue of an Ewok? How are comics shops different from general bookstores? If you’re asking that question, you definitely haven’t browsed a comics shop before. Here are six hallmarks that set the specialty retailer apart. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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#comics shops
Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading at AdWeek
[ AdWeek | 2024-01-24 09:52:22 UTC ]
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#media industry
#individual titles
#broader effort
#challenging year
#people familiar
#digital media
It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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#civil war
#holiday season
The 20th edition of Greece's Thessaloniki International Book Fair will feature Guest of Honor Sharjah in May. The post Thessaloniki Book Fair Signs Sharjah as Its 2024 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-07 21:22:55 UTC ]
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#honor sharjah
#honor appeared
#book fair
W. W. Norton will take over distribution for both Yale University Press and Harvard University Press next fall, when it will begin selling titles set to be released in January 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-24 04:00:00 UTC ]
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After an award ceremony for a Palestinian author at the Frankfurt Book Fair was canceled, more than 600 literary figures have signed an open letter denouncing the decision. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-16 09:00:16 UTC ]
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#palestinian author
#award ceremony
#frankfurt book fair
Deesha Philyaw—the National Book Award finalist whose critically-acclaimed debut, The Secret Lives of Church Ladies, had trouble finding a publisher—has just inked a seven-figure, two-book deal. The Secret Lives of Church Ladies, a collection of nine stories, was turned down by several major New... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-14 18:40:18 UTC ]
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#deesha philyaw
#secret lives
#church ladies
#national book award
Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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#nielsen
Readers respond to Baillie Gifford’s sponsorship of the Edinburgh book festival and threats by authors to boycott itRegarding your article (Authors threaten boycott of Edinburgh book festival over sponsors’ fossil fuel links, 11 August), collaboration and creativity are key to addressing the... Continue reading at The Guardian
[ The Guardian | 2023-08-15 15:13:57 UTC ]
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#readers respond
#baillie gifford
#climate emergency
#publishing community
#book festival