Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! Say Cheez-It: Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College Football Playoff series. Cheez-It joins a rooster of 14 other CFP backers, including the 10 brands that signed on way back in 2014 (Allstate, AT&T, Capital One, Chick fil-A, Dr Pepper, Ford, Gatorade, Goodyear, Northwestern Mutual, Taco Bell), when the new postseason package first began to take shape. College football diehards may recall Cheez-It’s inaugural sponsorship of the late-December game that previously had been billed as the Cactus Bowl. (Before that, it was the Buffalo Wild Wings Bowl. And before that, you either knew it as the Insight or Insight.com Bowl. Ah, memories.) At any rate, Cheez-It’s first foray into a marquee college football sponsorship was a bit of a jolly nightmare; among the highlights of the game’s drive summary were: 15 punts, 9 interceptions and a missed field goal, all in service of a 7-7 comedy of errors that was settled in overtime with a 27-yard chip shot. Oh, and: TCU quarterback Grayson Muehlstein finished the night with a QB rating of 1.7. So! For all the unintentional slapstick that awaited viewers of last year’s TCU-Cal showdown, the Cheez-It Bowl wasn’t a complete dud. Nielsen data ranks it 18th among all 2018-19 bowls, a stat that was... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-16 20:15:26 UTC ]
Among the week's headlines: Copyright reform passes in Europe; a bill to restore net neutrality advances in the U.S.; and librarians in South Carolina want answers after two library managers mysteriously found themselves unemployed following a controversy over a Drag Queen Story Time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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'The Hate U Give' by Angie Thomas and 'All American Boys' by Jason Reynolds and Brendan Kiely have been challenged on a high school summer reading list by police and other supporters. The post YA Novels Prompt Police Objections to Summer Reading List in South Carolina appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
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A new bookstore is coming to South Carolina; stores in California and North Carolina are relocating; and a store in Maine is changing hands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-28 00:00:00 UTC ]
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From the time its first installment was published, “Til Death Do Us Part,” a powerful series about domestic abuse in South Carolina from the Charleston Post and Courier, seemed destined for Pulitzer Prize contention. And on ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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Gulf Coast Newspapers, LLC, a publishing firm operating in Baldwin County, has been acquired by a family owned newspaper company in South Carolina. OPC News, LLC, purchased the media properties from Crescent Publishing Company, LLC, also ba ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-01 00:00:00 UTC ]
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Sue Monk Kidd's "The Invention of Wings" comes out Jan. 7. The novel weaves together the stories of a slave girl and a slave owner's daughter. Like Kidd's best-selling "The Secret Life of Bees," the book is set in South Carolina. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-11 00:00:00 UTC ]
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