Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s decision to walk away from football will have a profound effect on the NFL for the near term, the 29-year-old quarterback’s departure isn’t likely to shake up the national TV marketplace. The Luckless Colts this season are slated to appear in just three national broadcast windows, a light load that won’t leave the league’s network partners holding the ol’ ratings bag. After four weeks of regional coverage on CBS affiliates, Indianapolis faces its first national post-Luck test on Oct. 6, when it travels to Kansas City to take on MVP Patrick Mahomes and his high-flying Chiefs. A rematch of the Jan. 12 divisional round playoff that saw the Colts absorb a 31-13 loss, Mahomes’ wildly entertaining offensive attack should help NBC put up big numbers for this, its fifth “Sunday Night Football” broadcast of the fall campaign. (The Chiefs in 2018 ranked 10th among all NFL franchises in national TV windows, averaging 17.3 million viewers and a 10.1 household rating over the course of its six coast-to-coast appearances.) The only serious competition NBC will face on that autumn night will arrive in the form of the Major League Baseball playoffs. The third game of the National League Division... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-29 21:57:17 UTC ]
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#social disease
#acceptance speech
#king lear
#nielsen
Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s... Continue reading at Advertising Age
[ Advertising Age | 2019-08-29 21:57:17 UTC ]
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#social disease
#acceptance speech
#king lear
#nielsen
Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age
[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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#nielsen
Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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#upfront negotiations
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It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks. As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level... Continue reading at Betanews
[ Betanews | 2021-10-13 17:39:30 UTC ]
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#limited time
#latest version
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#cyber attacks
#libraries
The National Book Foundation announced plans to return this year’s National Book Awards ceremony to an in-person ceremony, to be held at New York City's Cipriani Wall Street on November 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-28 04:00:00 UTC ]
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#in-person ceremony
#national book foundation
Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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#nielsen
Network Automation Cookbook is designed to help system administrators, network engineers, and infrastructure automation engineers to centrally manage switches, routers, and other devices in their organization's network. This book will help you gain hands-on experience in automating enterprise... Continue reading at Betanews
[ Betanews | 2021-01-20 14:20:02 UTC ]
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#limited time
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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#bouncing back
#digital media
For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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#major shift
#linear tv
#nielsen
After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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#surprise announcement
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his has been the autumn of discontent for investigative TV journalists. Ronan Farrow’s bestselling book “Catch and Kill” detailed his Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-02 18:00:13 UTC ]
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#tv networks
#ronan farrow
#bestselling book
Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
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#traditional models
Notice more TV ads lately? You’re not imagining it. The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads. Last quarter, commercial... Continue reading at Advertising Age
[ Advertising Age | 2019-08-02 17:18:39 UTC ]
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#earnings call
#—bloomberg news
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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#great job
#selling point
#record-breaking year
#late 1990s
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The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
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#tv audience
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The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
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#tv audience
#preakness race
#household figures
#actual running
#nbc affiliate
#aired nbc
Vertical Networks will have 10 shows on Snapchat and Facebook this year. But it's also looking to bring those shows to other forms of media, including TV and books. The post Elisabeth Murdoch’s Vertical Networks shoots for TV, books appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-25 00:00:00 UTC ]
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#including tv
#books appeared
#vertical networks
WinX MediaTrans is a fast and easy to use iTunes alternative for Windows that lets you manage content on your iPhone/iPad/iPod. No iTunes or Apple ID needed, and no file erasing risk. It gives you ultimate control over your HEIC photos, 4K/HEVC videos, music, ebooks, podcasts, iTunes U and more.... Continue reading at Betanews
[ Betanews | 2017-12-20 00:00:00 UTC ]
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#winx mediatrans
#digiarty winxdvd
#betanews readers
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WinX MediaTrans is a fast and easy to use iTunes alternative for Windows that lets you manage content on your iPhone/iPad/iPod. No iTunes or Apple ID needed, and no file erasing risk. The software, from Digiarty WinXDVD, usually retails for $59.95, but BetaNews readers can get it entirely free... Continue reading at Betanews
[ Betanews | 2017-09-18 00:00:00 UTC ]
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Need networking know-how, but don't know where to turn? Whether you're a networking administrator or an everyday computer user looking to set up a network in your home or office, Networking For Dummies seamlessly gets you connected with the basics and gives you the knowledge to work out whatever... Continue reading at Betanews
[ Betanews | 2017-07-13 00:00:00 UTC ]
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#limited time