Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s decision to walk away from football will have a profound effect on the NFL for the near term, the 29-year-old quarterback’s departure isn’t likely to shake up the national TV marketplace. The Luckless Colts this season are slated to appear in just three national broadcast windows, a light load that won’t leave the league’s network partners holding the ol’ ratings bag. After four weeks of regional coverage on CBS affiliates, Indianapolis faces its first national post-Luck test on Oct. 6, when it travels to Kansas City to take on MVP Patrick Mahomes and his high-flying Chiefs. A rematch of the Jan. 12 divisional round playoff that saw the Colts absorb a 31-13 loss, Mahomes’ wildly entertaining offensive attack should help NBC put up big numbers for this, its fifth “Sunday Night Football” broadcast of the fall campaign. (The Chiefs in 2018 ranked 10th among all NFL franchises in national TV windows, averaging 17.3 million viewers and a 10.1 household rating over the course of its six coast-to-coast appearances.) The only serious competition NBC will face on that autumn night will arrive in the form of the Major League Baseball playoffs. The third game of the National League Division... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-29 21:57:17 UTC ]
New book from Sir Brian Vickers claims the revisionist movement that believes the Bard shortened the text himself is mistakenAs the world celebrates the 400th anniversary of his death, battle lines are quietly being drawn in the world of Shakespeare scholarship over the text of King Lear.The... Continue reading at The Guardian
[ The Guardian | 2016-05-02 00:00:00 UTC ]
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Galley Beggar Press is to publish a retelling of King Lear set in modern-day New Delhi. Continue reading at The Bookseller
[ The Bookseller | 2016-01-30 00:00:00 UTC ]
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Tanya Landman, who this morning picked up the CILIP Carnegie medal for Buffalo Soldier (Walker Books), used her acceptance speech to speak out against the closure of libraries, as well as how schools are killing the creative process. Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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Poet and playwright Tony Harrison has been awarded the £40,000 David Cohen Prize for literature, honouring his career. The prize was presented last night (26th February) at a ceremony at the British Library. Harrison, now 77, said in his acceptance speech that the award was an "enormous... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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This week, a spy thriller retelling of "King Lear," Francisco Goldman explores Mexico City, and a feminist spin on "Tom Sawyer." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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