Networks Luck out as bereft Colts are limited to just three national TV windows

Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s decision to walk away from football will have a profound effect on the NFL for the near term, the 29-year-old quarterback’s departure isn’t likely to shake up the national TV marketplace. The Luckless Colts this season are slated to appear in just three national broadcast windows, a light load that won’t leave the league’s network partners holding the ol’ ratings bag. After four weeks of regional coverage on CBS affiliates, Indianapolis faces its first national post-Luck test on Oct. 6, when it travels to Kansas City to take on MVP Patrick Mahomes and his high-flying Chiefs. A rematch of the Jan. 12 divisional round playoff that saw the Colts absorb a 31-13 loss, Mahomes’ wildly entertaining offensive attack should help NBC put up big numbers for this, its fifth “Sunday Night Football” broadcast of the fall campaign. (The Chiefs in 2018 ranked 10th among all NFL franchises in national TV windows, averaging 17.3 million viewers and a 10.1 household rating over the course of its six coast-to-coast appearances.) The only serious competition NBC will face on that autumn night will arrive in the form of the Major League Baseball playoffs. The third game of the National League Division... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-29 21:57:17 UTC ]

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NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

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[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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'Stranger Things' helped Netflix dominate the streaming charts in 2022

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[ Engadget | 2023-01-27 18:20:44 UTC ]
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Nielsen and Netflix Expand Partnership for Global Measurement

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[ AdWeek | 2023-01-18 12:00:00 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

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[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

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[ AdWeek | 2023-01-04 12:00:00 UTC ]
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[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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Crikey’s Peter Fray apologises over Walkley outburst as speculation surrounds Chris Dore’s News Corp exit | Weekly Beast

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[ The Guardian | 2022-11-18 02:09:22 UTC ]
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Why Nielsen rival iSpot is investing millions in TVision alternative panel

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[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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[ Engadget | 2022-10-24 15:40:30 UTC ]
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Amazon Prime Video will stream NFL Black Friday games starting in 2023

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[ Engadget | 2022-10-19 21:10:50 UTC ]
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[ Engadget | 2022-10-13 17:45:26 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

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[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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[ The Guardian | 2022-09-04 17:25:02 UTC ]
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[ Engadget | 2022-08-19 11:15:00 UTC ]
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[ Engadget | 2022-08-18 16:44:57 UTC ]
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[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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[ AdWeek | 2022-08-16 12:15:00 UTC ]
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