How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry--no matter... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-05 20:28:29 UTC ]
News tagged with: #champions league #activision blizzard #esports events #nba finals #super bowl #esports industry-- #nielsen

Other Publishing stories related to: 'How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers'


Activision Blizzard to bring live eSports to Facebook

Activision Blizzard Inc. wants to make eSports mainstream by bringing the video game competitions not to TV, but rather to the world’s largest social media company. The Santa Monica video game-maker’s Media Networks unit announced Thursday a trio of plans intended to increase awareness of eSports... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increase awareness #activision blizzard


Nielsen Book to restate sales numbers for Dawson title after bulk purchase

Nielsen Book has said it is restating Mark Dawson's sales figures, after the author admitted to making a bulk purchase of his own book The Cleaner to secure his status as a "top 10 bestseller". Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 11:24:27 UTC ]
More news stories like this | News stories tagged with: #nielsen book #sales figures


Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with: #nielsen #—bloomberg news #super bowl #grown immensely


Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek

[ AdWeek | 2019-06-27 20:44:59 UTC ]
More news stories like this | News stories tagged with: #nielsen #announced today


Activision Blizzard stock down after report of coming layoffs

Shares of video game company Activision Blizzard Inc. slid as much as 6% Monday morning in the first full day of trading since a report said the Santa Monica firm planned to announce layoffs Tuesday. Bloomberg reported Friday evening that the planned cuts come as the company faces slowing sales.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #planned cuts #full day


How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big thing


Tattooist proves indelible at the top as The Cut Out Girl cuts in

Heather Morris’ The Tattooist of Auschwitz (Zaffre) has secured a fourth non-consecutive week in the UK Official Top 50 number one spot, selling 17,106 copies through Nielsen BookScan’s TCM—a bump of 11% in volume week on week. Continue reading at The Bookseller

[ The Bookseller | 2019-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan #auschwitz zaffre #heather morris #volume week


Indie bookshop numbers rose again in 2020, BA stats show

The number of independent bookshops in the UK and Ireland has grown for the fourth consecutive year, the Booksellers Association has confirmed.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-08 03:46:57 UTC ]
More news stories like this | News stories tagged with: #bookshop #independent bookshops


Pinch of Nom Quick & Easy rustles up another number one

Kay Featherstone and Kate Allinson's Pinch of Nom Quick & Easy (Bluebird) has bounced back into the UK Official Top 50 number one spot for the last week of 2020. Continue reading at The Bookseller

[ The Bookseller | 2021-01-05 18:35:34 UTC ]
More news stories like this | News stories tagged with: #bounced back #kate allinson #kay featherstone


Thursday Murder Club is 2020's final week number one

Richard Osman's The Thursday Murder Club (Viking) has notched up a second consecutive week in the UK Official Top 50 number one spot, with 72,913 copies sold. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 16:01:10 UTC ]
More news stories like this | News stories tagged with: #consecutive week #richard osman


Osman's Thursday Murder Club is the Christmas Number One

Richard Osman's The Thursday Murder Club (Penguin) is the Christmas number one with 134,514 copies sold, becoming the first debut fiction title to hit the festive top spot. Continue reading at The Bookseller

[ The Bookseller | 2020-12-22 06:17:01 UTC ]
More news stories like this | News stories tagged with: #christmas number #richard osman


Osman, Obama and Pinch of Nom battle for Christmas number one

Richard Osman's The Thursday Murder Club (Penguin), Pinch of Nom Quick & Easy (Bluebird) and Barack Obama's A Promised Land (Viking) are all in the running for the Christmas number one spot, as the print market heads into its final week before Christmas. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 11:48:04 UTC ]
More news stories like this | News stories tagged with: #final week #christmas number #barack obama #richard osman


Frankfurt Book Fair cuts jobs in 'painful' restructure

Frankfurt Book Fair has completed its restructure and cut an undisclosed number of roles in what it has called a “painful and far-reaching” process. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 06:13:00 UTC ]
More news stories like this | News stories tagged with: #book fair #frankfurt book fair


Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #nielsen #digital platforms #enable publishers


Library spending fell by £20m in 2019/20 amid warnings of further cuts

New figures show total spending on Great Britain's libraries fell by £20m in the last financial year, as Libraries Connected warned more budget reductions are on the way. Continue reading at The Bookseller

[ The Bookseller | 2020-12-04 10:12:19 UTC ]
More news stories like this | News stories tagged with: #libraries #financial year #great britain


Nielsen details lockdown impact on audio consumption at FutureBook

Lockdown was a key factor driving new consumers to try audiobooks in 2020 and helped increase listening among longer term listeners, according to hot-off-the-press data from Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 01:26:41 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Job cuts on the way as Frankfurt Book Fair considers future plans

The Frankfurt Book Fair has warned job cuts are on the way as director Juergen Boos outlined future “modernising” plans that will see virtual events play a larger part in future fairs. Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 02:55:29 UTC ]
More news stories like this | News stories tagged with: #frankfurt book fair #larger part #job cuts


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #linear tv #major shift