How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry--no matter... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-05 20:28:29 UTC ]
News tagged with: #champions league #activision blizzard #super bowl #nielsen

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UK: Nielsen BookData Bestseller Awards Go to 22 Titles

The Neilsen Bestseller Awards for 2023 installed four new titles and their authors in the top category's 'Hall of Fame.' The post UK: Nielsen BookData Bestseller Awards Go to 22 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-23 14:06:09 UTC ]
More news stories like this | News stories tagged with: #post uk #top category #nielsen


Amazon's Audible is laying off 5% of its workforce, marking another round of job cuts in tech

Amazon-owned online audiobook and podcast service Audible is laying off about 5% of its workforce Continue reading at ABC News

[ ABC News | 2024-01-11 22:47:05 UTC ]
More news stories like this | News stories tagged with: #job cuts #audiobook


OverDrive: Record Number of Libraries Hit One Million Digital Lends in 2023

Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #record number #libraries


Why executives at Esports Business Summit are (still) bullish on competitive gaming

In the lead-up to this year's Esports Business and Gaming Summit, the event's organizers polled 112 North American gaming and esports executives about their thoughts on the industry’s current trajectory, representing a cross-section of executives in sectors including broadcasting and media,... Continue reading at Digiday

[ Digiday | 2023-10-24 04:01:00 UTC ]
More news stories like this | News stories tagged with: #competitive gaming #current trajectory #game developers #scholastic


Microsoft buys Activision, maker of Diablo, Warcraft, and Call of Duty, for $69 billion

United Kingdom regulators were effectively the last hurdle stopping Microsoft from purchasing Activision Blizzard, in the biggest merger the video game industry has ever seen. That hurdle was cleared this morning as the UK’s Competition and Markets Authority relented to adjusted terms.... Continue reading at PC World

[ PC World | 2023-10-13 14:10:14 UTC ]
More news stories like this | News stories tagged with: #foreseeable future #video games #publishing giant


Banned Books Week by the Numbers

As Banned Books Week 2023 gets underway, new data shows that an organized right-wing political movement is continuing to drive a surge in censorship attempts in schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #data shows #censorship attempts #books week


The FTC is challenging Microsoft’s $69 billion buyout of Activision again

Just when Microsoft's buyout of Activision seemed to finally be near complete, the Federal Trade Commission said it will revive its attempt to block the $69 billion deal in an adjudicative process. The FTC plans to restart its in-house trial against Microsoft’s... Continue reading at Engadget

[ Engadget | 2023-09-28 16:28:44 UTC ]
More news stories like this | News stories tagged with: #tech giant #significant milestone #days ahead #review process #federal court #worst-case scenario #short term #lulu


PNBA Membership, Tradeshow Attendance Numbers Both Trend Up

The Pacific Northwest Booksellers Association devoted its Fall Tradeshow’s second day to the exhibition hall, a membership meeting, and events to celebrate 40 authors and their new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fall tradeshow #exhibition hall #booksellers association


'Big Bang of Numbers' – The Conversation's book club explores how math alone could create the universe with author Manil Suri

A book-length thought experiment uses math to investigate some of life’s big questions. Continue reading at The Conversation

[ The Conversation | 2023-09-18 12:19:43 UTC ]
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Nielsen replaces CEO amid measurement turbulence

Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 13:51:57 UTC ]
More news stories like this | News stories tagged with: #entire company #executive chairman #nielsen


Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek

[ AdWeek | 2023-09-14 13:35:17 UTC ]
More news stories like this | News stories tagged with: #nielsen names #effective immediately #executive chairman #nielsen


Zakiya Dalila Harris' life inspired 'The Other Black Girl.' Why she had to cut the cord

The former editor explains how she turned her acclaimed publishing world satire into a Hulu series, while learning to 'divide' herself from her heroine. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-09-13 19:57:43 UTC ]
More news stories like this | News stories tagged with: #black girl #publishing world


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Costs Cut into Profits at Big Publishers

In the first half of 2023, publishers struggled to keep expenses down, with multiple companies citing higher costs as the major reason margins shrank in the first six months of 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Why Safiya Sinclair cut her dreadlocks and wrote a memoir of pain and poetry

Safiya Sinclair was raised to be Rastafari; instead, she became a poet. Why it took her more than a decade to write the lyrical memoir 'How to Say Babylon' Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-28 15:00:14 UTC ]
More news stories like this | News stories tagged with: #lyrical memoir #safiya sinclair #memoir


Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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