How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl. These statements try to show that the esports industry--no matter... Continue reading at 'AdWeek'

[ AdWeek | 2019-09-05 20:28:29 UTC ]

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As Facebook turns fickle, publishers focus again on search

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
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'Call of Duty' publisher brings esports to Facebook Live

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[ Engadget | 2016-05-13 00:00:00 UTC ]
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Activision Blizzard to bring live eSports to Facebook

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[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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Virtual Reality No Game Yet Amid Developers' Wariness

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[ Advertising Age | 2016-03-19 00:00:00 UTC ]
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Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

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[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Bloomsbury signs title on the maths behind football

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[ The Bookseller | 2015-03-13 00:00:00 UTC ]
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Duly Noted: Expanding Soldier Field for the Super Bowl would be foolish (Video)

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[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
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