Virtual Reality No Game Yet Amid Developers' Wariness

Virtual reality enthusiasts often say gaming will be the first big use for those odd-looking headsets that project you into imaginary worlds. They got a boost this week when Sony said it will start selling virtual reality goggles that pair with its PlayStation console for $399 -- less than rival products.Even so, the world's best video game makers, Activision Blizzard, EA, and Ubisoft -- independent publishers that unlike Sony make only games instead of consoles and games -- aren't rushing into to the space.They're waiting for a critical mass of users to buy headsets, and for the technology to improve and eliminate the pesky problem of motion sickness. The costs need to come down too: Facebook's Oculus Rift headset costs $629 and HTC's Vive $829. But as Gadfly's Tim Culpan has pointed out, both require users to own a powerful PC, so the real cost is even higher. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-19 00:00:00 UTC ]
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[ The Bookseller | 2018-01-24 00:00:00 UTC ]
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In Matt Ruff’s ‘88 Names,’ virtual reality dangers bleed into the real world

Ruff makes his adventures fashioned from electrons and bytes read as authentically as any naturalism. Continue reading at The Washington Post

[ The Washington Post | 2020-03-27 16:56:00 UTC ]
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Curbside Pickup. Bicycle Deliveries. Virtual Book Discussions. Amid Virus, Bookstores Get Creative.

“We’re going to operate like a pizza takeout place,” one independent bookstore owner said. Continue reading at The New York Times

[ The New York Times | 2020-03-18 03:53:05 UTC ]
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YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

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[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Orion lands virtual reality thriller from Briggs

Orion has landed an adult thriller by children’s writer Andy Briggs, set in the near future where virtual reality has taken a dark turn. Continue reading at The Bookseller

[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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Troy video game developer Velan Studios signs publishing deal with Electronic Arts

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[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
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Game developer Rebellion is opening its own UK film and TV studio

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[ Engadget | 2018-11-26 00:00:00 UTC ]
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Ready Reader One: Game Developers Look Toward Comics

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Prima Games Takes Travel Publishing to Virtual Worlds

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[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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'Significant Zero' and 'Blood Sweat and Pixels' Review: Taking On Game Development, and the Demon That Is "Crunch"

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'World first' virtual reality deal struck for YA trilogy

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[ The Bookseller | 2016-10-19 00:00:00 UTC ]
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Game Developer Ubisoft Launches Book Line

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[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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Facebook food giant Tastemade is getting into virtual reality

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[ Digiday | 2016-09-14 00:00:00 UTC ]
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Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

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[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Magazine Publishers Begin to Embrace Virtual Reality

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[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
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In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
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You can soon watch Netflix and Hulu in virtual reality — sort of

Netflix and Hulu are among the major media companies that are taking a dive into virtual reality. Today, Facebook-owned Oculus announced that it's teaming up with the two streaming sites and other media publishers to create VR experiences for its upcoming Samsung headset that's priced at $99.... Continue reading at Digiday

[ Digiday | 2015-09-25 00:00:00 UTC ]
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Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

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[ AdWeek | 2015-09-24 00:00:00 UTC ]
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