Virtual reality enthusiasts often say gaming will be the first big use for those odd-looking headsets that project you into imaginary worlds. They got a boost this week when Sony said it will start selling virtual reality goggles that pair with its PlayStation console for $399 -- less than rival products.Even so, the world's best video game makers, Activision Blizzard, EA, and Ubisoft -- independent publishers that unlike Sony make only games instead of consoles and games -- aren't rushing into to the space.They're waiting for a critical mass of users to buy headsets, and for the technology to improve and eliminate the pesky problem of motion sickness. The costs need to come down too: Facebook's Oculus Rift headset costs $629 and HTC's Vive $829. But as Gadfly's Tim Culpan has pointed out, both require users to own a powerful PC, so the real cost is even higher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-19 00:00:00 UTC ]
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Virtual reality enthusiasts often say gaming will be the first big use for those odd-looking headsets that project you into imaginary worlds. They got a boost this week when Sony said it will start selling virtual reality goggles that pair with its PlayStation console for $399 -- less than rival... Continue reading at Advertising Age
[ Advertising Age | 2016-03-19 00:00:00 UTC ]
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Gollancz has pre-empted rights to publish science-fiction thriller The God Game by Danny Tobey. Continue reading at The Bookseller
[ The Bookseller | 2018-01-24 00:00:00 UTC ]
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It's now much easier for game studios to release their work on the Epic Games Store. Epic has introduced long-awaited self-publishing tools that let anyone release games through its storefront. They'll have to pay $100 per title and meet certain requirements (more on those in a moment), but they... Continue reading at Engadget
[ Engadget | 2023-03-09 16:20:56 UTC ]
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Ruff makes his adventures fashioned from electrons and bytes read as authentically as any naturalism. Continue reading at The Washington Post
[ The Washington Post | 2020-03-27 16:56:00 UTC ]
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“We’re going to operate like a pizza takeout place,” one independent bookstore owner said. Continue reading at The New York Times
[ The New York Times | 2020-03-18 03:53:05 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Orion has landed an adult thriller by children’s writer Andy Briggs, set in the near future where virtual reality has taken a dark turn. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
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The UK game developer behind Sniper Elite is opening its own film studio where it plans to shoot a Judge Dredd TV series and Rogue Trooper film. Rebellion, which also created the PSVR tank shooter Battlezone, nabbed the rights to the comic books afte... Continue reading at Engadget
[ Engadget | 2018-11-26 00:00:00 UTC ]
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Comics publishers and video game developers prove a natural match, with overlapping fan bases and complementary content making for eye-popping revenue opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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The 25-year-old imprint at Penguin Random House’s DK division has adopted a hybrid publishing model to evolve along with the video game industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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Two recent books take readers into the pressure cooker that videogame development can so often become. Continue reading at Wired
[ Wired | 2017-09-29 00:00:00 UTC ]
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Interactive entertainment company To Play For has acquired virtual reality (VR) rights to the Fallow Trilogy by Amy Lankester-Owen, in the first deal for the books. Continue reading at The Bookseller
[ The Bookseller | 2016-10-19 00:00:00 UTC ]
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The creator of the wildly popular Assassin's Creed franchise is launching an in-house publishing line that will debut in November with two titles based on the action-adventure game. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Major brands launch VR projects as audience awareness and hype grow. The post Magazine Publishers Begin to Embrace Virtual Reality appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-13 00:00:00 UTC ]
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In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Netflix and Hulu are among the major media companies that are taking a dive into virtual reality. Today, Facebook-owned Oculus announced that it's teaming up with the two streaming sites and other media publishers to create VR experiences for its upcoming Samsung headset that's priced at $99.... Continue reading at Digiday
[ Digiday | 2015-09-25 00:00:00 UTC ]
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