The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election, one thing is clear: The traditional focus on linear television is now an outdated strategy, and one that leaves an entire generation out of the conversation. According to Connected GenZennials: The CTV-First Generation’s Impact on the 2020 Elections, a new report from Telaria, connected TV (CTV) is the key to reaching undecided GenZennial voters ahead of the 2020 presidential election. This influential group of 18- to 29-year-olds will reach 52 million by 2020, accounting for nearly one-fifth of the American voting population. It further unearthed data and trends that bust three common myths about political advertising and audiences. Myth #1: Linear TV is the best way to reach voters Although politicians still pour billions of dollars into linear TV ads, cable subscriptions are steadily declining. “Nearly one-third of total households aren't paying for a cable or satellite connection at all,” says Karen Ring, head of research at Telaria, the leading software platform for video publishers. “More households are now enabled with streaming capabilities than cable,” she adds. “We're at about three-quarters of all households now, and soon we'll be at 80 to 85 percent, the point that... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
Nielsen report indicates streaming has dominated 53% of Asian Americans’ total TV time. Continue reading at AdWeek
[ AdWeek | 2025-04-23 09:00:00 UTC ]
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Neeson steps into the role of the bumbling detective made famous by Leslie Nielsen in the TV show and film series created by the Zucker Abrahams Zucker teamThe first footage has been released of Paramount’s upcoming reboot of the much-loved Naked Gun series of spoof police movies. The new film... Continue reading at The Guardian
[ The Guardian | 2025-04-03 17:55:41 UTC ]
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Analysis of Nielsen billings reveals how creative and media agencies fared in 2024, with more than half in both sectors reporting increases. Media agencies in particular showed some bounceback from a gloomy 2023. Continue reading at Media Week
[ Media Week | 2025-03-18 09:30:00 UTC ]
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The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content Ratings. Season 4 of Sweet Magnolias, which debuted in second place the... Continue reading at AdWeek
[ AdWeek | 2025-03-14 17:34:09 UTC ]
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According to Greenlandic Broadcasting Corporation KNR TV, the Demokraatit Party won nearly 30% of the vote. The center-right Demokraatit Party won the most votes in a surprising result in Greenland’s parliamentary elections, held in the shadow of U.S. President Donald Trump’s stated goal of... Continue reading at Fast Company
[ Fast Company | 2025-03-12 13:39:31 UTC ]
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President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to 11:00 p.m. and was seen across 15 networks. Peak viewership occurred... Continue reading at AdWeek
[ AdWeek | 2025-03-06 00:10:22 UTC ]
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Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year's independent film-dominated show saw a 7% dip from 2024's Barbenheimer barnburner. Per early Nielsen fast national... Continue reading at AdWeek
[ AdWeek | 2025-03-04 04:50:22 UTC ]
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Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which... Continue reading at AdWeek
[ AdWeek | 2025-02-28 17:41:23 UTC ]
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This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during... Continue reading at AdWeek
[ AdWeek | 2025-02-26 23:51:46 UTC ]
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Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall... Continue reading at AdWeek
[ AdWeek | 2025-02-13 23:00:22 UTC ]
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Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights... Continue reading at AdWeek
[ AdWeek | 2025-02-12 22:07:22 UTC ]
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The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored an interview with President Donald Trump that attracted over 11 million... Continue reading at AdWeek
[ AdWeek | 2025-02-12 18:24:37 UTC ]
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The audience peaked at 135.7 million in the second quarter. Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night.The game was televised by Fox, Fox... Continue reading at Fast Company
[ Fast Company | 2025-02-11 13:26:01 UTC ]
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The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the... Continue reading at AdWeek
[ AdWeek | 2025-02-11 00:43:27 UTC ]
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Christmas Day marked a milestone in media history, even if it's likely to be surpassed Continue reading at ABC News
[ ABC News | 2025-02-07 17:36:10 UTC ]
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The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which... Continue reading at AdWeek
[ AdWeek | 2025-02-03 18:11:13 UTC ]
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This post has been updated with final numbers from Nielsen Media Research The numbers are in, and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks and peaked at 34.4... Continue reading at AdWeek
[ AdWeek | 2025-01-22 23:30:00 UTC ]
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Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29), TV viewing was up 4% month over month, with streamers gaining a big... Continue reading at AdWeek
[ AdWeek | 2025-01-21 18:07:46 UTC ]
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