NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Calling for 'a more open dialogue regionally and internationally,' Bodour Al Qasimi accepts UNESCO's designation of Sharjah as World Book Capital 2019. The post Bokova and Al Qasimi Certify Sharjah as UNESCO World Book Capital 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-11 00:00:00 UTC ]
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How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill in the holes and ramp up security. This book, from Wiley, sheds light on these blatant risks, and provides alternate... Continue reading at Betanews
[ Betanews | 2017-06-19 00:00:00 UTC ]
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Penguin Random House UK is launching an "Inclusion Tracker" to measure the diversity of its authors and staff in the pursuit of a new company-wide goal to "reflect UK society by 2025". Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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"Publishers everywhere are looking for answers, but this is an area European publishers are leading." The post ‘The future of their businesses is at stake’: European publishers are exploring alternatives to the duopoly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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Among May's cover design highlights are a trio of titles designed by Jo Walker, a slew of new and incredibly colourful children's publications, and a couple of strikingly lettered, comically titled books. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Playmakers from either side of the Los Angeles college football rivalry — and either side of the line of scrimmage — learned their futures Friday on the second day of the NFL draft. USC receiver JuJu Smith-Schuster was taken in the second round by Pittsburgh, and UCLA cornerback Fabian Moreau was... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-29 00:00:00 UTC ]
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Houghton Mifflin Harcourt ramped up its cost cutting initiatives yesterday, laying off approximately 20 people in its trade division. The company would not comment on the number of job cuts, but admitted that "organizational changes" had been made. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Literary agents are preparing their hot books to take to the Bologna Children’s Book Fair this week, with a focus on Middle Grade titles and a rise in books that address the “grim state of the world”. Continue reading at The Bookseller
[ The Bookseller | 2017-04-03 00:00:00 UTC ]
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Margot Lee Shetterly, whose 2016 nonfiction bestseller 'Hidden Figures' served as the basis for the unexpected box office smash of the same name, is currently taking meetings with the major publishers. Some insiders guessed that this new work could fetch well into seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
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Publishers have been working with counter-terrorism police to develop general security guidelines and advice for employees, although most have said it is "business as usual" following last week's terrorist attack in Westminster, London. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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In response to a changing marketplace, ten women literary agents have launched a consortium of independent agents who have pledged to share knowledge, resources, and contacts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-23 00:00:00 UTC ]
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In a new conference partnership this year, Nielsen's BookInsights and London Book Fair's Quantum come together to emphasize data, consumer comprehension, and actionable insights for publishers. The post Nielsen’s BookInsights and London Book Fair’s Quantum: Collaborative Conferencing appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-10 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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March's cover design highlights include a sumptuous selection of illustration on dust jackets; a number of titles that pare designs back to striking typographical treatments, not embellished by visuals; a hat-trick of titles from both Pan Macmillan and Oneworld; and a magnificent football-themed... Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Amid the plethora of new models for academic publishing comes Glasstree, a DIY offering from US self-publishing company Lulu.com. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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#academic publishing
In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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The American data and market insights company NPD has acquired Nielsen's US book industry services. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Offering employment to existing US Nielsen Book employees, the Nielsen Book practice becomes NPD Book in the new acquisition. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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