Hold the ketchup, pass the ranch!

When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just going to get some ranch,” the student said in a video, which was captured on the phone of a CNN reporter and went viral. That student, Hanna Kinney, dubbed “Ranch Girl,” was designated by her friends to get a bottle of ranch dressing for dipping pizza during a Bible study at the restaurant that night, in part because she’s a big lifelong ranch fan. There may be two lessons to draw here. One, Democrats could have simplified debate vetting by eliminating any candidate who couldn’t beat ranch dressing for the hearts and minds of Iowa college students. Two, ranch is a force to be reckoned with, particularly among millennials and Gen Z folks who increasingly use it where prior generations used ketchup.  According to Clorox Co., marketer of category-leading Hidden Valley Ranch, 70 percent of ranch usage now happens beyond the salad bowl – including for dipping pizza, French fries and popcorn. Ranch has also displaced bleu cheese as the dipping sauce of choice for wings, says Jacquie Klein, director of the brand studio that oversees Hidden Valley marketing.  Playing to the trend, Hidden Valley rolled out a line of dips earlier this year. And in 2018 it launched a new campaign with an ad... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-03 09:00:00 UTC ]
News tagged with: #nielsen data #short term #nielsen

Other Publishing stories related to: ' Hold the ketchup, pass the ranch! '


Hold the ketchup, pass the ranch!

When New York Sen. Kirsten Gillibrand was launching her since abandoned presidential campaign in Iowa in February, her talk at the Airliner restaurant in Iowa City got photobombed by a 22-year-old college student elbowing her way through a small crowd gathered around the bar. “Sorry, I’m just... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen data #short term #nielsen


Haruki Murakami makes friends with Americans by wearing his “I Put Ketchup On My Ketchup” shirt.

Haruki Murakami is a collector: of vinyl records, T-shirts, and short stories (ha ha ha). He’s donated his collection of over 10,000 vinyl records to Waseda University, but keeps his T-shirts in cardboard boxes at his home. According to Murakami, his collection came about somewhat by accident:... Continue reading at Literrary Hub

[ Literrary Hub | 2021-09-21 16:25:57 UTC ]
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Vroman’s Hastings Ranch Location Will Close in May

Vroman’s Bookstore will close its Hastings Ranch Vroman’s location in Pasadena on May 12, saying that it was “unable to reach an agreement with the property owner” due to “increasing occupancy expenses.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
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3 New Memoirs That Hold Nothing Back

Out this week are three memoirs that tell the full, unvarnished truth about breaking up with alcohol, defecting from right-wing conservatism, and living with a traumatic brain injury. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Microsoft wants to stream PC Game Pass games, too

Xbox Game Pass’s streaming powers are remarkable, but so far they’ve been limited to titles that have been released on Xbox consoles. Game Pass includes a ton of PC games (and plenty that are available on both), but in order to play them, you have to download the files locally and play... Continue reading at PC World

[ PC World | 2023-09-18 14:49:58 UTC ]
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News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian

[ The Guardian | 2023-09-13 22:00:11 UTC ]
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With Russia at war, fascism has taken hold of its young people, Canadian researcher finds

While his assessment has its detractors, Canadian author and Russia expert Ian Garner believes fascist views now permeate Russia's young people to such a degree that the chances of a lasting peace following the war in Ukraine are remote. ... Continue reading at CBC

[ CBC | 2023-05-15 08:00:00 UTC ]
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Illinois passes bill to stop book-bannings.

Guess who made it out of committee? On Wednesday, the Illinois state legislature passed House Bill 2789, which would ensure libraries or schools that remove books from their shelves do so with the knowledge they shall ~shelve~ the state grant money they would otherwise have received. Governor... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-05 12:07:16 UTC ]
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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Book Review: ‘Holding Fire,’ by Bryce Andrews

In his memoir “Holding Fire,” Bryce Andrews confronts the violence and guilt of past generations. Continue reading at The New York Times

[ The New York Times | 2023-02-07 10:00:30 UTC ]
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Xbox Game Pass Ultimate now includes free trials for Apple Music and Apple TV+

Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget

[ Engadget | 2022-11-16 16:50:43 UTC ]
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Library Pass' Comics Plus Adds Image Comics

The award-winning publisher will make a range of digital titles available through Comics Plus, which offers readers simultaneous access to more than 20,000-plus digital comics, graphic novels, and manga through schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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SIBA Holds Virtual Annual Meeting, Town Hall

The Southern Independent Booksellers Alliance held a virtual annual meeting and town hall Tuesday, with SIBA leadership demonstrating that the organization is adapting well to the post-pandemic industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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Jada Pinkett Smith Signs Book Deal For ‘No Holds Barred’ Memoir

The book will cover the actor's “complicated marriage to Will Smith,” her “unconventional upbringing in Baltimore,” and her friendship with late rapper Tupac Shakur, Continue reading at HuffPost

[ HuffPost | 2022-10-06 16:02:46 UTC ]
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In Praise of TK: Why the Handy Shorthand Has a Surprising Emotional Hold on Me

“Sorry to interrupt, what does TK mean?” I hear a puzzled voice ask the presenter of the video call I’m in. Having spent the past decade working in book publishing I almost unmute myself to shout out the answer, but as I’m brand new to the company I wait for the presenter to politely reply. […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-29 08:54:20 UTC ]
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Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
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A Daughter’s Memoir of a Mom Who Passed Down Her Trauma

Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Leah McLaren, author of Where You End and I Begin. Find... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-27 08:51:24 UTC ]
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Witch Books Hold Power

As part of a continuing publishing trend, witchcraft books continue to draw the interest of readers, especially those seeking empowerment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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ABA Holds Annual Meeting and Town Hall

For the third year running, the American Booksellers Association held its annual meeting and town hall virtually. More than 260 booksellers participated, and discussions ranged from free speech issues to consolidation within the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-15 04:00:00 UTC ]
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Xbox Game Pass will soon let you stream games you’ve already bought

Microsoft has a lot of news for Xbox owners and Game Pass fans this morning. In an announcement post, the company shared its plans to expand the Xbox app directly to Samsung smart TVs, opening up the streaming platform to players in Argentina and New Zealand. There are also some new... Continue reading at PC World

[ PC World | 2022-06-09 14:47:28 UTC ]
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