Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the viewer-in-chief, urging him to oppose “trade cheating.” While the ads generate a small portion of the network’s income—many are local spots airing only in Washington—the phenomenon points to the unusual symbiosis between a conservative president and conservative opinion programs that boosted his political fortunes. Trump’s penchant for sharing his viewing habits with regular tweets to his millions of followers in turn helps drive viewers to the shows. “When it comes to reaching President Trump or communicating a message to him, it might be more effective to buy ads on Fox News than it would be to have an actual conversation with him,” Nick Everhart, president of Republican ad firm Content Creative Media, said in an email. Advertisers long have sought to reach influential people, such as legislators and their staff, for instance by running ads on Sunday TV talk shows that are viewed by the political class, said Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania. What’s new is the certainty that a president would be watching a program such as "Fox & Friends," Jamieson said. “The underlying problem isn’t that these folks have... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
News tagged with: #drive viewership #sizable lead #nielsen ratings #faced allegations #sexual harassment #advertisers fled #boycott calls #west wing #unconventional decision-making #perfect storm #suggests people #news channels #@realdonaldtrump #—bloomberg news #nielsen

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Fox News Is Launching a Book Line

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[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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Fox News tops cable ratings in 2018 while entertainment channels lost viewers to streaming

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[ Los Angeles Times | 2018-12-29 00:00:00 UTC ]
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16.9 million viewers for rowdy Republican debate is 2nd biggest audience ever for Fox News

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[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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Charting Fox News’s slide from serious news outlet to ‘state media’

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[ The Washington Post | 2020-08-25 15:43:28 UTC ]
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James Murdoch's attack on News Corp and Fox News 'not discussed by board'

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[ The Guardian | 2020-01-15 07:29:48 UTC ]
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Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

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[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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Because there is no morality in capitalism, Fox News is getting its own imprint at HarperCollins.

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[ Literrary Hub | 2020-10-07 16:16:12 UTC ]
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Nine and News Corp donate advertising space to back Qantas push for open borders

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Cable news profits from its obsession with Trump. Viewers are the only victims.

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BuzzFeed News Has a New Editor in Chief

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[ The New York Times | 2020-05-05 18:05:38 UTC ]
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AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

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[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

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Former Fox News reporter says Trump invited her to his office 'so we can kiss'

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Frankfurt’s 2019 Opening News Conference Features WIPO Chief Francis Gurry

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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

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Facebook decided which users are interested in Nazis — and let advertisers target them directly

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Facebook decided which users are interested in Nazis — and let advertisers target them directly

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