Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the viewer-in-chief, urging him to oppose “trade cheating.” While the ads generate a small portion of the network’s income—many are local spots airing only in Washington—the phenomenon points to the unusual symbiosis between a conservative president and conservative opinion programs that boosted his political fortunes. Trump’s penchant for sharing his viewing habits with regular tweets to his millions of followers in turn helps drive viewers to the shows. “When it comes to reaching President Trump or communicating a message to him, it might be more effective to buy ads on Fox News than it would be to have an actual conversation with him,” Nick Everhart, president of Republican ad firm Content Creative Media, said in an email. Advertisers long have sought to reach influential people, such as legislators and their staff, for instance by running ads on Sunday TV talk shows that are viewed by the political class, said Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania. What’s new is the certainty that a president would be watching a program such as "Fox & Friends," Jamieson said. “The underlying problem isn’t that these folks have... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
Bill O’Reilly has just entered the Nose Pin Zone, where advertisers would have to clamp something over their nostrils in order to not smell the toxic publicity coming from his recent sexual harassment lawsuit revelations. It started with a months-in-the-works New York Times article on April 1,... Continue reading at Fast Company
[ Fast Company | 2017-04-10 00:00:00 UTC ]
More news stories like this
Uber Technologies President Jeff Jones is quitting after less than a year, amid multiple controversies engulfing the ride-hailing company.The scandals range from allegations of sexual harassment and a toxic work culture to the combative behavior of Chief Executive Officer Travis Kalanick. After... Continue reading at Advertising Age
[ Advertising Age | 2017-03-20 00:00:00 UTC ]
More news stories like this
Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek
[ AdWeek | 2016-04-04 00:00:00 UTC ]
More news stories like this
Jessica Kingsley Publishers will release a graphic novel about sexual harrassment, Take it as a Compliment by Maria Stoian, under its Singing Dragon imprint tomorrow. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
More news stories like this
Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
More news stories like this
Gooseberry Patch, originally founded in 1984 as a mail-order catalogue company selling old-fashioned, country-style products, began publishing cookbooks in 1992, but the Delaware, Ohio, company almost didn’t make it through the Great Recession. “Gooseberry Patch ran headlong into the economic... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-13 00:00:00 UTC ]
More news stories like this