Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the viewer-in-chief, urging him to oppose “trade cheating.” While the ads generate a small portion of the network’s income—many are local spots airing only in Washington—the phenomenon points to the unusual symbiosis between a conservative president and conservative opinion programs that boosted his political fortunes. Trump’s penchant for sharing his viewing habits with regular tweets to his millions of followers in turn helps drive viewers to the shows. “When it comes to reaching President Trump or communicating a message to him, it might be more effective to buy ads on Fox News than it would be to have an actual conversation with him,” Nick Everhart, president of Republican ad firm Content Creative Media, said in an email. Advertisers long have sought to reach influential people, such as legislators and their staff, for instance by running ads on Sunday TV talk shows that are viewed by the political class, said Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania. What’s new is the certainty that a president would be watching a program such as "Fox & Friends," Jamieson said. “The underlying problem isn’t that these folks have... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
Beleaguered bookseller Barnes & Noble Inc. has a buyer. Elliott Management Corp. agreed to purchase the chain for $6.50 per share in an all-cash transaction valued about $476 million, plus the assumption of debt, the company said in a statement Friday. Barnes & Noble shares rose as... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 16:16:58 UTC ]
More news stories like this
Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 17:33:29 UTC ]
More news stories like this
Gap Inc. tumbled as much as 16 percent—the most since 2016—after the clothing retailer reported a slump in sales at both its namesake line and Old Navy, threatening the potential appeal for a spinoff of the discount chain. Same-store sales, a key measure of a retailer’s performance, fell 4... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:50:27 UTC ]
More news stories like this
Walt Disney Co. is following Netflix’s lead in threatening to leave Georgia if a controversial anti-abortion law takes effect. Disney CEO Bob Iger told Reuters on Wednesday that it would be “very difficult” to keep film production in the state if the legislation becomes law next year. A... Continue reading at Advertising Age
[ Advertising Age | 2019-05-30 14:39:17 UTC ]
More news stories like this
Amazon.com Inc. is developing a voice-activated wearable device that can recognize human emotions. The wrist-worn gadget is described as a health and wellness product in internal documents reviewed by Bloomberg. It’s a collaboration between Lab126, the hardware development group behind Amazon’s... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 22:06:23 UTC ]
More news stories like this
ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
More news stories like this
Twitter co-founder Ev Williams said Wednesday that the social network might have been quicker to recognize and address the potential for abuse and harassment on its platform if the company’s leadership had been more diverse. When Twitter went public in 2013, it came under fire for having only... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 19:28:23 UTC ]
More news stories like this
Rihanna revealed her first Fenty collection in Paris on Wednesday evening. She arrived wearing a blazer as a dress—the white canvas number had exaggerated shoulders and was cinched in at the middle with a built-in corset—paired with strappy going-out heels in gold leather, all from her new... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 16:56:09 UTC ]
More news stories like this
Every 36 hours on average, American local news outlets deliver a new report on violence at a McDonald’s. A group of employees in Chicago say workers bear the brunt of such incidents—enough to constitute a pattern of regular on-the-job violence they want the company to address across the U.S. In... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 14:33:16 UTC ]
More news stories like this
McDonald’s Corp., in the face of criticism for its handling of harassment complaints, said it’s training workers to deal with the issue and is starting a hotline for victims. In a letter responding to an inquiry from U.S. Senator Tammy Duckworth, Chief Executive Officer Steve Easterbrook said... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 15:09:47 UTC ]
More news stories like this
ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
More news stories like this
American Media Inc. is selling the National Enquirer to Hudson News Deputy Chairman James Cohen, according to The Washington Post, letting the embattled publisher jettison the tabloid after being accused of trying to blackmail the world’s richest man. Cohen will pay $100 million for the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-19 00:00:00 UTC ]
More news stories like this
Netflix is planning its first magazine, but you won’t find it on a newsstand. The world’s largest online TV network plans to publish a journal—with the working title Wide—to promote its programs and stars ahead of this year’s Emmys, the biggest awards gala in TV. The 100-plus page inaugural... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
More news stories like this
The National Enquirer, the tabloid that billionaire Jeff Bezos accused of extortion earlier this year, is on the block to be sold by parent company American Media Inc. American Media’s board conducted a review of its tabloid business, including the Globe and National Examiner brands, and... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
More news stories like this
Jay Asher, the author of several YA novels including Thirteen Reasons Why (Penguin), has filed a lawsuit against the US branch of the Society of Children’s Book Writers and Illustrators (SCBWI), and its executive director, Lin Oliver, following last year’s accusations of sexual harassment. Continue reading at The Bookseller
[ The Bookseller | 2019-01-29 00:00:00 UTC ]
More news stories like this
The 'Thirteen Reasons Why' author has filed a lawsuit against the Society of Children’s Book Writers, as well as the group’s executive director, Lin Oliver, over their allegations of sexual harassment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
More news stories like this
In the U.K., groups representing agents, publishers, bookseller and authors have agreed to a 'Commitment to Professional Behaviour,' a new code of conduct intended to stamp out sexual harassment, discrimination, bullying, and intimidation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
More news stories like this
Anna Burns has become the first Northern Irish writer to win the Man Booker Prize with her novel Milkman (Faber & Faber), a book about the sexual harassment of a young woman, commended by the judges for its “distinctive voice” and for being at once “particular and brilliantly universal”. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
More news stories like this
Several women have come forward to talk about incidents of sexual harassment that have taken place over years at Christian writing conferences and elsewhere, perpetrated by agents, mentors, and instructors. Conference directors are taking precautions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
More news stories like this
No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is... Continue reading at Advertising Age
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
More news stories like this