Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the viewer-in-chief, urging him to oppose “trade cheating.” While the ads generate a small portion of the network’s income—many are local spots airing only in Washington—the phenomenon points to the unusual symbiosis between a conservative president and conservative opinion programs that boosted his political fortunes. Trump’s penchant for sharing his viewing habits with regular tweets to his millions of followers in turn helps drive viewers to the shows. “When it comes to reaching President Trump or communicating a message to him, it might be more effective to buy ads on Fox News than it would be to have an actual conversation with him,” Nick Everhart, president of Republican ad firm Content Creative Media, said in an email. Advertisers long have sought to reach influential people, such as legislators and their staff, for instance by running ads on Sunday TV talk shows that are viewed by the political class, said Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania. What’s new is the certainty that a president would be watching a program such as "Fox & Friends," Jamieson said. “The underlying problem isn’t that these folks have... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
News tagged with:
#nielsen ratings
#sexual harassment
#perfect storm
#—bloomberg news
#nielsen
Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#announcement monday
#advertising network
Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#issues surrounding
#lets readers
Fox News has long made a point of being a pioneer on social media, and its efforts have been rewarded. It is the most engaged news publisher on Facebook, but more recently, cable network has also driven a massive surge in engagement on Instagram, where a focus on longer videos, controversial... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#longer videos
#cable network
#fox news
Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday
[ Digiday | 2015-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#north carolina
#legacy media
Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff
[ Stuff | 2015-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media outlets
The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news sites
#programmatic advertising
A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print. Tom Thomson, managing editor of the Herald & Times group, made the claim about Glasgow daily The Herald while speaki ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#flagship title
#managing editor
#revenue made
Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and FacebookNews UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows" – despite the publishers' boasting a combined monthly online readership of... Continue reading at The Guardian
[ The Guardian | 2014-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#great outcome
#upcoming launch
#drudge report
Publisher of the Sun and the Times places advert for position requiring knowledge of privacy issues in the digital eraNews UK, owner of the Sun, the Times and Sunday Times, is hiring a "privacy adviser" two years after the hacking scandal threatened to engulf the company.It has advertised the... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#privacy laws
#phone-hacking scandal
#major review
Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print editions
#hard sell
#hard news
Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global strategy
#previously worked
#michael bloom
#key role
News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#premium space
#50% higher
#digital properties
#york post
On the first day of trading as separate companies, Rupert Murdoch's television and movie empire, 21st Century Fox, gained nearly 2% while the publishing company ended the day down 5%. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rupert murdoch
#separate companies
News Corporation is parting company with chief digital officer Jonathan Miller at the end of September, ahead of the separation of its publishing and entertainment business. Continue reading at Media Week
[ Media Week | 2012-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#entertainment business
#news corporation
Contentious proposed bill would exclude professional news content, but News Corp worried that it would be considered a media serviceFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNews Corp has raised concerns the federal... Continue reading at The Guardian
[ The Guardian | 2024-10-17 06:17:31 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#guardian australia
#comments section
#federal government
#raised concerns
#free app
#latest updatesget
#news sites
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | All news stories tagged with:
#conde nast
#general manager
#vice president
#today announced
#advertising industry
#executive team
Weeks after Fox merger scrapped investors say market value languishing because of underperforming businesses in portfolioThe shrinking of Rupert Murdoch’s News Corporation by 1,250 roles after a plunge in profits of almost a third serves as a stark reminder that the billionaire mogul’s abortive... Continue reading at The Guardian
[ The Guardian | 2023-02-10 16:37:18 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#fox news
#media empire
#stark reminder
#news corporation
#rupert murdoch
In one case the Courier-Mail columnist and Sky News presenter filled almost half a column with the unattributed reporting of a regional ABC journalistGet our morning and afternoon news emails, free app or daily news podcastThe Sky News presenter and Courier-Mail columnist Peter Gleeson has left... Continue reading at The Guardian
[ The Guardian | 2022-11-24 07:57:58 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#guardian australia
#free app
#sky news
#free morning
Story nominated for News gong branded ‘national disgrace’ by Indigenous reporters. Plus: SMH all wrapped up in The EverestFollow our Australia news live blog for the latest updatesGet our free news app, morning email briefing or daily news podcastThere’s one thing guaranteed at the annual... Continue reading at The Guardian
[ The Guardian | 2022-10-14 03:11:42 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#guardian australia
#top stories
#gala ceremony
#lachlan murdoch
#latest updatesget
For Christmas 1972, I was given a present that changed the way I viewed the world. It was a folder of facsimile documents called Tutankhamun & the Discovery of the Tomb. My family didn’t manage to visit the ‘Treasures of Tutankhamun’ exhibition at the British Museum that year, so my Jackdaw... Continue reading at The Bookseller
[ The Bookseller | 2021-03-27 01:02:55 UTC ]
More news stories like this | All news stories tagged with:
#jonathan cape
#british museum