Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the viewer-in-chief, urging him to oppose “trade cheating.” While the ads generate a small portion of the network’s income—many are local spots airing only in Washington—the phenomenon points to the unusual symbiosis between a conservative president and conservative opinion programs that boosted his political fortunes. Trump’s penchant for sharing his viewing habits with regular tweets to his millions of followers in turn helps drive viewers to the shows. “When it comes to reaching President Trump or communicating a message to him, it might be more effective to buy ads on Fox News than it would be to have an actual conversation with him,” Nick Everhart, president of Republican ad firm Content Creative Media, said in an email. Advertisers long have sought to reach influential people, such as legislators and their staff, for instance by running ads on Sunday TV talk shows that are viewed by the political class, said Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania. What’s new is the certainty that a president would be watching a program such as "Fox & Friends," Jamieson said. “The underlying problem isn’t that these folks have... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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The Fire and Fury author returns with a typically readable account of the declining years of a rightwing media behemothIn September, Rupert Murdoch ceded direct control of Fox and News Corp to Lachlan Murdoch, his oldest son. At 92, Rupert became chairman emeritus. He is off the stage but... Continue reading at The Guardian
[ The Guardian | 2023-10-01 06:00:36 UTC ]
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Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian
[ The Guardian | 2023-09-27 03:28:06 UTC ]
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Murdoch Jr does not have the same love for print as father Rupert but newspapers’ influence remains a drawcard for the new bossFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch started his leadership... Continue reading at The Guardian
[ The Guardian | 2023-09-22 15:00:03 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:40:00 UTC ]
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Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian
[ The Guardian | 2023-09-13 22:00:11 UTC ]
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Seven suburban Chicago public libraries received bomb threats in the last month. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-08-25 10:40:00 UTC ]
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Matildas fans hit paywall as part of News Corp subscription drive. Plus: AFR retracts piece after confusion about Bridget McKenzieFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChannel Seven enjoyed historic... Continue reading at The Guardian
[ The Guardian | 2023-08-18 01:59:54 UTC ]
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Poor result weighed down by lower print and digital advertising at News Corp Australia, a division that includes flagship newspaper The AustralianRupert Murdoch’s News Corporation has recorded a steep 75% drop in full-year profit but sees opportunities ahead as it expands the use of cost-saving... Continue reading at The Guardian
[ The Guardian | 2023-08-11 00:14:07 UTC ]
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In big news for bodies keeping the score and also bibliotherapy, Simon & Schuster have announced the November 7 release of actor Megan Fox’s debut poetry collection, Pretty Boys Are Poisonous, with imprint Gallery Books. Per the press release: “These poems were written in an attempt to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-08 16:42:42 UTC ]
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Adrian Tomine adapted his graphic novel 'Shortcomings' into a film directed by Randall Park, resulting in an effective, at times transgressive rom-com Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-04 20:10:33 UTC ]
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Policies in response to book bans are pushing kids out of libraries — plus, this week's censorship and book banning news. Continue reading at Book Riot
[ Book Riot | 2023-08-04 10:40:00 UTC ]
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As interest in translated literature grows, small presses like Two Lines, which celebrates its 10th anniversary this September, are eager to introduce new international authors to Anglophone readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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Defamation trial hears Mark Willacy criticised ‘Murdoch’s people’ in email to confidential source after Daily Telegraph questioned reports on ex-commandoFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-08-01 05:44:11 UTC ]
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Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age
[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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Tool is said to have been pitched to several US news outlets as an aid for journalists rather than a replacementGoogle is testing an artificial intelligence tool that can write news articles, in the latest evidence that the technology has the potential to transform white-collar professions.The... Continue reading at The Guardian
[ The Guardian | 2023-07-20 12:04:29 UTC ]
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It’s that spooky frisson that makes you, for a split second, want to throw your book across the room. Or chuckle. Or flail, blindly, for the familiar barrier between storyworld and readerworld—you know, your world. There’s nothing as electric as an experimental flourish executed well, and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-06 08:52:45 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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