Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry, Discover Financial and United Airlines, stated its support for the boycott. A day later, outdoor apparel brand The North Face said it would halt paid advertising on Facebook-owned properties until the company implemented stricter policies to halt the spread of "racist, violent or hateful content and misinformation" on its platforms. In the four days since, outdoor retailers REI and Eddie Bauer and The North Face competitor Patagonia, as well as a handful of smaller tech brands, have announced similar pledges. Although execs at General Motors and Unilever fell short of fully committing to the boycott despite expressing sympathy for the cause in a Wall Street Journal report Monday, it's clear that the message is being heard by marketers ever mindful of ensuring that the environments in which their advertisements appear align with their public-facing corporate values. For publishers, who have long positioned themselves as brand-safe advertising alternatives to tech platforms, unprecedented scrutiny of Facebook's $80 billion global advertising business could mean a chance to recoup some lost ground. "It does present an opportunity," said an executive at a large digital media company,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]

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BuzzFeed Is Shedding Assets. Now It Should Go Private, Experts Say

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[ AdWeek | 2024-12-12 20:17:14 UTC ]
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Condé Nast Culls Its C-Suite in Fresh Round of Layoffs

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Hearst Names Shawn Oswald GM of WISN in Milwaukee

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[ AdWeek | 2024-12-04 14:08:26 UTC ]
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BuzzFeed Is Facing a $124 Million Debt Crisis

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USF researchers begin landmark 25-year lifespan study on the effects of digital media use

A new study led by a USF St. Petersburg researcher will track youth through 2050 to assess the long-term impacts of digital media use. Continue reading at Silicon Valley Business Journal

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Jan Wade to Retire from WISN in Milwaukee

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[ AdWeek | 2024-11-20 12:01:33 UTC ]
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Guardian Australia wins Walkley innovation award for Gaza interactive

Story showcasing text messages between Palestinian friends at start of Israel-Gaza war claims gong at 69th annual awardsGuardian Australia has claimed an award for innovation at the 69th annual Walkley awards for excellence in journalism.At the awards evening in Sydney on Tuesday, a team of... Continue reading at The Guardian

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Revenue is up across our list of New York's largest privately held companies

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OpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content

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Remezcla and The NFL Partner to Boost the League’s Hispanic Reach

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It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

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John Humphries to Retire as GM of WYFF

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G/O Media Is Suing Paste Media 1 Year After Selling It Jezebel

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G/O Media Is Suing Paste Media a Year After Selling It Jezebel

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[ AdWeek | 2024-10-11 18:17:58 UTC ]
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Production studio to replace former Bushwick bread lab

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Why Vox Media Is Selling Its Podcasts as Multichannel Franchises

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Steam now tells gamers up front that they're buying a license, not a game

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[ Engadget | 2024-10-11 08:51:06 UTC ]
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Guardian Australia scores eight Walkley award nominations for excellence in journalism

Online publication takes out two out of three nominations for digital media innovation, including interactive based around messages between friends in Gaza and US Follow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastGuardian Australia... Continue reading at The Guardian

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OpenAI partners with Cosmopolitan and Elle publisher Hearst

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Sinclair Partners to Launch Immersive News App for Apple Vision Pro

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