Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s ‘Project X’ Tinder, arguably, is one extended choose-your-own-adventure game; you swipe left or right to follow different paths. So it’s fitting that the dating app is making a choose-your-own-adventure streaming series. Variety reports that the show, kept secret during production and known as “Project X,” is set as the apocalypse nears, forcing characters to choose who they want to spend their last night with. It's reportedly set to debut next month. “The show will upload directly to the Tinder app, and users will be able to swipe right or left (the service’s basic function of approving or denying a potential love match) and advance the plot as they see fit,” Variety writes. Agency 72andSunny was a producer, Variety says. Tinder hired its chief marketing officer, Jenny Campbell, away from the agency last year. But this project seems like a good consolation prize.  ‘Peacock’ There’s a lot of streaming-related news today: NBCUniversal revealed that it will call its subscription- and ad-supported service Peacock, a nod to NBC’s classic logo. “For us, it’s the perfect nod to the legacy without being too on the nose,” Bonnie Hammer, the streaming service’s chairwoman, said, as quoted by... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 10:00:00 UTC ]

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Lit Hub Daily: May 29, 2025

On a cultural obsession with Patty Hearst and the fine line between writing other people’s traumas and exploiting them. | Lit Hub Criticism Rebecca Solnit shares some of her favorite objects: “Your whole life is a research expedition, collecting specimens and building your pattern-recognition... Continue reading at Literrary Hub

[ Literrary Hub | 2025-05-29 10:30:22 UTC ]
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On Morals, Ethics, and Writing a Novel Inspired by a Story Ripped-From-the-Headlines

When I was seventeen, my friend—the kind of person who always finds hidden gems in used bookstores—leant me Every Secret Thing, Patricia Hearst’s memoir about being kidnapped and forcibly radicalized by an urban guerrilla group. Hearst spent nearly all of 1974 on the run with the Symbionese... Continue reading at Literrary Hub

[ Literrary Hub | 2025-05-29 07:28:27 UTC ]
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Meteorologist Laura Huckabee Back at KHBS KHOG in Arkansas

Huckabee worked at the Hearst owned ABC affiliate for nearly ten years before leaving in 2021. Continue reading at AdWeek

[ AdWeek | 2025-05-12 16:17:29 UTC ]
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Hearst Names Shawn Oswald GM of WISN in Milwaukee

Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who... Continue reading at AdWeek

[ AdWeek | 2024-12-04 14:08:26 UTC ]
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Jan Wade to Retire from WISN in Milwaukee

Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence... Continue reading at AdWeek

[ AdWeek | 2024-11-20 12:01:33 UTC ]
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Revenue is up across our list of New York's largest privately held companies

Crain’s exclusive list of the largest privately held companies in New York is back, featuring 100 businesses ranked by 2023 revenue.On average, these companies saw revenue jump 15% from 2022 to 2023. Last year’s median revenue likewise increased about 15%, up to nearly $660 million.Combined,... Continue reading at Crains New York

[ Crains New York | 2024-11-18 11:03:10 UTC ]
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John Humphries to Retire as GM of WYFF

John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North... Continue reading at AdWeek

[ AdWeek | 2024-10-15 20:00:19 UTC ]
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OpenAI partners with Cosmopolitan and Elle publisher Hearst

Hearst has become the latest major US publisher to sign an agreement to license its content to ChatGPT creator OpenAI. As part of a partnership announced on Tuesday, content from more than 60 Hearst-owned publications will appear in ChatGPT and other OpenAI products. Some of the publisher’s more... Continue reading at Engadget

[ Engadget | 2024-10-08 18:05:17 UTC ]
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Hearst Names Derek Schnell Regional Director of News

Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management... Continue reading at AdWeek

[ AdWeek | 2024-10-01 18:28:35 UTC ]
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How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modeling

The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday

[ Digiday | 2024-09-25 04:01:00 UTC ]
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How ‘Taylor Swift (Spotlight on a Legend)’ Got Made

An inside look at the publication process for the new Taylor Swift book from Hearst Home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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Christine Gillespie Joins Open Road as SVP, Publisher

The former SVP and publishing director at Knopf will oversee the Open Road publishing team, effective immediately. She succeeds Mara Anastas, who will step into the new role of VP of special projects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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Publishers’ newest workforce diversity reports reveal mixed results in efforts to diversify newsrooms

The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday

[ Digiday | 2024-06-10 04:01:00 UTC ]
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BuzzFeed shares soar as Vivek Ramaswamy takes activist stake

BuzzFeed shares soared early Wednesday after the entrepreneur and former presidential candidate Vivek Ramaswamy reported a stake in the online media company and asked for talks with the board.Ramaswamy, who ended his candidacy in January and threw his support behind Donald Trump, has taken a... Continue reading at Crains New York

[ Crains New York | 2024-05-22 14:46:15 UTC ]
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Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
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