For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising marketplace Rubicon Project is working with publishers to create Olympic-specific advertising packages for brands ahead of the 2016 Summer games in Brazil. "It makes the Olympics more accessible to advertisers who are looking to really seize this always-on moment," John Peragine, head of video at Rubicon Project, said in an interview. "I would say this is the first time the Olympics have been able to be automated at this kind of level." The company has already signed on the USA Today Network and Condé Nast as two of the first publishers. According to Rubicon Project, the publishers coming on board collectively reach about 100 million people. This is the first time Condé Nast has targeted audiences programmatically for a specific event. Peragine said publishers who are a part of Rubicon Project's network have an opportunity to package their inventory in desirable ways for advertisers in order to make strategic buys to reach audiences in ways they couldn't with television. He said advertisers would reach an audience with a $25 CPM and reach 1 million users while focusing the message better than they can with a broadcast spot. Programmatic buys also let advertisers pivot quickly to take... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-08 00:00:00 UTC ]
Third party sellers accounted for more than 40% of all items sold on Amazon in 2014, the online retailer has revealed. There are currently more than two million vendors on the online retail site, who sold more than two billion items worldwide last year, including books, clothing and other... Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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Two graduates of Hawaii's Iolani School, Matt Sullivan and Landen Buckley, have taken on the photo book market with their StoryTree Inc. app SimplePrints. Unlike online photo services such as Shutterfly and Snapfish, SimplePrints was designed for mobile devices to make photo books, clearing... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-13 00:00:00 UTC ]
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Judge Naomi Reice Buchwald has denied HarperCollins’ bid to recover more than $1 million in attorney fees from Open Road in its infringement case over an ebook edition of Jean Craighead George's 'Julie of the Wolves.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-06 00:00:00 UTC ]
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Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that wayWhat is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.Its a series of books published by Egmont that... Continue reading at The Guardian
[ The Guardian | 2014-10-08 00:00:00 UTC ]
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Hearst CTO Phil Wiser described how the company plans to catch up to its audience, 50 percent of which is reading on mobile devices. The post Hearst CTO on the publisher’s plans for the future appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
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Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek
[ AdWeek | 2014-09-23 00:00:00 UTC ]
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USA Today, which is being spun off from Gannett Co. along with the rest of the company's publishing business, fired as many as 70 employees today across all departments, according to a person familiar with the newspaper's plans.About half of the jobs were in the newsroom and accounted for about... Continue reading at Advertising Age
[ Advertising Age | 2014-09-04 00:00:00 UTC ]
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Media giant to create two companies, one of which will focus on broadcasting and digital content and the other on publishingGannett, the publisher of USA Today, is to take full ownership of the auto website Cars.com and spin off its publishing assets into a publicly traded company as it focuses... Continue reading at The Guardian
[ The Guardian | 2014-08-05 00:00:00 UTC ]
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Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
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The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between three and four percent, said a source familiar with... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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The National Endowment for the Arts announced that between September 2014 and June 2015, 77 organizations across the country will receive more than $1 million in funding as a part of the NEA's Big Read program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
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USA Today is in the midst of rethinking what it’s all about. Gone is the mindset of being a national newspaper; in is the goal of establishing itself as a national news brand on several platforms -- and yes, that includes print. USA Today president and publisher Larry Kramer explained the... Continue reading at Digiday
[ Digiday | 2014-03-23 00:00:00 UTC ]
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Top executives from the Guardian, Time, USA Today, Atlantic Media's Quartz, the Onion and others took part in panel discussions with Digiday editors on a range of topics, such as applying established journalism techniques to the Web, embracing mobile, the rise of online video, and making... Continue reading at Digiday
[ Digiday | 2014-03-20 00:00:00 UTC ]
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In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
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Plympton/DailyLit, a digital reading venture focused on serialized content, is launching Rooster, a reading app that picks books for its users to read and delivers them in installments to mobile devices for $4.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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A dirty truth, especially for would-be publishers of books on housecleaning: Despite the “innovations” in cleaning products that companies offer up on a weekly basis, cleanliness almost always comes down to a solution of distilled white vinegar and a fresh rag. To print anything truly new on... Continue reading at Slate
[ Slate | 2014-03-05 00:00:00 UTC ]
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Learnist, an online social learning venture and application, is releasing a new iOS app for mobile devices and launching the Learnist Digital Bookstore, which will sell premium content from a selection of well-known experts and celebrities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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Love him or hate him, you can't fault James Patterson for his generosity, as he's giving some $1 million of his money back to independent bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-24 00:00:00 UTC ]
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