Millennial Media Buys Nexage for $107 Million

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and selling tools. Nexage works with publishers such as The Weather Channel, the NFL and Reuters. In a statement, Millennial cited scale, programmatic-based buying and better data as key reasons for the Nexage acquisition. The Baltimore-based company will pay $22.5 million in cash and roughly $85 million in stock for Nexage. The deal signals the challenges that smaller mobile ad networks face in scaling and roping in new advertisers, especially with big brands that are driving Facebook and Twitter’s revenue from mobile devices. Other major mobile acquisitions over the past year include Twitter’s acquisition of MoPub and Yahoo’s acquisition of Flurry in July. In 2013, Millennial Media bought mobile ad network Jumptap to similarly build out real-time and cross-screen targeting capabilities on its platform. At $209 million, that deal was significantly bigger than the Nexage acquisition. "Our vision is to create a full-stack solution that enables us to open the flow of impressions, operate a leading independent exchange and maximize the yield for our publishers," said Michael Barrett, Millennial Media’s president and CEO, in a statement. Continue reading at 'AdWeek'

[ AdWeek | 2014-09-23 00:00:00 UTC ]
News tagged with: #key reasons #big brands #mobile devices

Other Publishing stories related to: 'Millennial Media Buys Nexage for $107 Million'


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


AOL Scoops Up Mobile Ad Network Millennial Media for $238 Million

After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek

[ AdWeek | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past couple #stay ahead #tech companies #$300 million #latest sign


Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #print media #instagram feed #ad buys


Mode Media raises $30 million for lifestyle media publishing platform

Lifestyle media company Mode Media raised $30 million in Series G funding on Thursday to invest in its technology platform. Hubert Burda Media led the round, according to TechCrunch. The company has raised $186 million in equity funding to date. CEO Samir Arora co-founded the Brisbane-based... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glam media #technology platform


Japan's Media Do Buys Firebrand

Firebrand Technologies has been acquired by Media Do International, the U.S. subsidiary of Tokyo-based Media Do Ltd., a major e-book distributor. Firebrand founder Fran Toolan will remain CEO for at least the next three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book #firebrand technologies


Wiley Buys Open Access Publisher for $298 Million

John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #john wiley


BuzzFeed to buy HuffPost from Verizon in latest digital media deal

As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age

[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with: #digital media #ad platform #minority stake #buy huffpost


BuzzFeed agrees to buy HuffPost in latest online media merger

Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian

[ The Guardian | 2020-11-19 18:56:11 UTC ]
More news stories like this | News stories tagged with: #digital media #media arm #verizon media #buy huffpost


Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | News stories tagged with: #digital media


Boston private equity firm buys stock media company

This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
More news stories like this | News stories tagged with: #digital content #comprising music #sister publication #storyblocks access


Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with: #digital media #disclose terms #tv networks #$30 million


What a $5.6m Super Bowl buy can purchase in digital media in 2020

Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday

[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | News stories tagged with: #digital media


Most Investors Don’t Want to Touch Media Anymore. But Axios is Going to Raise Another $20 Million.

A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-16 15:51:10 UTC ]
More news stories like this | News stories tagged with: #digital media #$20 million


‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with: #digital media


Vesuvian Media Group Buys Black Spot Books

Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list


Group Nine Media Raises $50 Million from Discovery, Axel Springer

Group Nine Media just raised $50 million from lead investor Discovery Inc. and partner Axel Springer SE, the company announced Monday. The digital media holding company also hinted that acquisitions may be on the horizon with the new increase in funds. Discovery initially invested $100 million... Continue reading at AdWeek

[ AdWeek | 2019-09-09 14:56:30 UTC ]
More news stories like this | News stories tagged with: #digital media #video content #axel springer


Penguin Random House Buys F+W Media’s Books at Auction

Penguin Random House is acquiring the book publishing assets of F+W Media, which include the Writer's Digest catalog. Communities to be auctioned separately June 13. The post Penguin Random House Buys F+W Media’s Books at Auction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-07 16:05:51 UTC ]
More news stories like this |


Comcast’s Tech Unit Unveils Tool to Unify Linear and Digital Media Buys

Comcast Technology Solutions is rolling out a suite of tools it claims will better unify the fragmented campaign implementation process and minimize--or remove--human error. The division of Comcast claims the launch of the new suite saves advertisers and media agencies time during campaign... Continue reading at AdWeek

[ AdWeek | 2019-05-22 13:00:45 UTC ]
More news stories like this | News stories tagged with: #media space