Local Focus, Global Reach: Inside Time Out’s Ambitious Ascent

Global recommendations purveyor Time Out Group—which, a decade ago, essentially consisted of two weekly magazines and a licensing business—today boasts owned and operated media brands in 76 cities around the globe, licensing arrangements in a further 32, and an events business that tripled in size last year. The company's global revenue hit £44.36 million ($58.28 million) in 2017, up 47 percent from when CEO Julio Bruno joined the company three years ago—and in June, Time Out was crowned International Media Brand of the Year by the UK's Professional Publishers Association. Thus, to call Time Out an ascendant global media brand would be a quantifiable understatement. Interested in learning more about both the vision and the driving forces behind the 50-year-old publisher's aggressive expansion in digital media, live experiences, e-commerce, and yes, print, Folio: sat down with Bruno for the following conversation. [caption id="attachment_129343" align="alignright" width="200"] Julio Bruno[/caption] Folio: Accepting the PPA award, you said that you’ve "successfully evolved Time Out into a global digital and transactional brand." What did you mean by that? Julio Bruno: You may know Time Out originally as a publisher. It’s our 50th anniversary this year as a magazine. But the company has evolved, not only as a digital platform, but also in that we’ve moved from inspiring people to allowing people to buy that experience—that event, that attraction, that ticket, that... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-24 00:00:00 UTC ]
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