WTF is all the fuss with chatbots?

Chatbots proliferated with the Internet and AOL chatrooms in the '90s, and they surfaced in programs, like Microsoft Word, which had Clippy, the virtual assistant. But chatbots never proved more useful than annoying, and mostly faded, until today. With Facebook Messenger serving 900 million people, the messaging platform is where much of today’s mobile activity takes place. Apps like Kik, Snapchat, WeChat, Viber, Skype and Line will collectively reach 2 billion users in the next two years. And chatbots are seen as one way for big brands and publishers to reach these users, one on one. The post WTF is all the fuss with chatbots? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-06 00:00:00 UTC ]
News tagged with: #big brands #virtual assistant #microsoft word #post wtf

Other Publishing stories related to: 'WTF is all the fuss with chatbots?'


Quartz forges ahead, but other news publishers shut down chatbots

The Washington Post, The Guardian, Mic and others have shut down their chatbots, but Quartz is ramping up bot development. The post Quartz forges ahead, but other news publishers shut down chatbots appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-13 00:00:00 UTC ]
More news stories like this |


WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extremely successful #header bidding #mobile apps #post wtf


To Improve Chatbots, Brands Need to Combine Automation With Human Oversight

Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in... Continue reading at AdWeek

[ AdWeek | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging apps #facebook messenger


Robert Peston pens WTF for Hodder

Robert Peston, political editor of ITV News, is publishing WTF, subtitled What the F---Happened and What Happens Next?, with Hodder - a book exploring the politics of the last year and what it means for the future.  Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political editor


Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #competitive advantage #tech giants #hiring writers #publishers turn


How Kik is using chatbots to monetize mobile messaging

Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #great journalism #digital publishers #internet companies #kik services


Duolingo introduces chatbots to help iPhone users learn a foreign language

There are many ways to try to learn a new language, ranging from audio books and text books, to software and web-based options. One learning tool that's proving popular at the moment is Duolingo, and a new feature has been introduced that helps to provide an immersive linguistic experience. It... Continue reading at Betanews

[ Betanews | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proving popular #learning tool #audio books #foreign language


What Marriott learned from its faulty Facebook Messenger chatbot

When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott... Continue reading at Digiday

[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging apps #facebook messenger


The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday

[ Digiday | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming weeks #creative potential #site appeared


Nat Geo Kids’ T-Rex chatbot aims to ‘get into the mindset of readers’

National Geographic Kids is the latest publisher to jump onto Facebook Messenger bot platform, where since April there have been built 11,000 other bots from brands and publishers. Tina the T-Rex will be alive for just a week as a brand awareness tool to teach kids about dinosaurs. The publisher... Continue reading at Digiday

[ Digiday | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publisher


Chatbots take the pitch for Euro 2016

Online football network Copa 90 is the latest publisher to create a Facebook Messenger chatbot, in time for the 2016 UEFA European Championships kick-off. The company has grand plans for messaging apps in general, and chief strategy officer James Kirkham believes bots can "100 percent" be... Continue reading at Digiday

[ Digiday | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging apps #grand plans #latest publisher


WTF are ‘dark posts’?

Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts,” targeted bits of content meant for select eyes only. Dark posts are yet another “dark” category in online publishing, with concepts like dark social and the dark web,... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public profiles #promote content #online publishing


Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for messaging platforms like Kik and Skype. Now, with 900 million people around the... Continue reading at AdWeek

[ AdWeek | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #highly engaged


How Facebook's Big Bet On Chatbots Might Remake The UX Of The Web

Enter The 2016 Innovation By Design Awards now through May 5! At F8, Facebook's massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook's messaging app. Messenger now boasts 900 million users per month, which presents a tantalizing user base for... Continue reading at Fast Company

[ Fast Company | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular stories


Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek

[ AdWeek | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #home screen #adobe photoshop #younger generations #gain momentum


Why the Washington Post is building chatbots to deliver the news

Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday

[ Digiday | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #f8 conference #messaging apps #growing audience #news appeared


Why Brands From Barbie to Uber Are So Hot on Chatbots

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek

[ AdWeek | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #risk losing #perfect storm #agency executives


WTF is freebooting?

Facebook may be averaging 8 billion video views per day, but some of that consumption is happening on other people's content. The term is “freebooting,” the practice of users uploading directly to Facebook (YouTube) videos they don’t own -- thereby preventing video creators and publishers from... Continue reading at Digiday

[ Digiday | 2015-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge problem #post wtf