The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
If one thing kept me coming back (and back) to Homeworld, it was skirmish mode. Setting up a quick (“quick”) battle against the CPU would often rob me of a whole weekend while at college. Homeworld 3 sees a new mode arrive on the second sequel, a roguelike-inspired multiplayer co-op called War... Continue reading at Engadget
[ Engadget | 2023-08-25 15:30:05 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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Annapurna Interactive is developing a game based on the iconic science fiction film Blade Runner. The game’s set between the events of Blade Runner and Blade Runner 2049, so you can get some closure as to what Deckard was doing before meeting up with Ryan Gosling in an abandoned casino or... Continue reading at Engadget
[ Engadget | 2023-06-29 19:38:28 UTC ]
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Apple is borrowing a marketing tactic from Twitter pirates. The company made the unusual move of uploading the entire first episode of its series Silo to the social platform, allowing anyone there to watch the opening installment for free. The gambit follows Twitter’s move to allow longer video... Continue reading at Engadget
[ Engadget | 2023-06-27 18:24:03 UTC ]
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The new serial storytelling platform offers readers a premium, highly curated catalog featuring new content delivered daily to mobile devices. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-13 04:00:00 UTC ]
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The American novelist, whose latest work is a fake biography of an avant-garde artist, on growing up in Mississippi and why her fiction has ‘never actively involved cellphones or the internet’Catherine Lacey, 37, is the author of three previous novels, including The Answers, currently being... Continue reading at The Guardian
[ The Guardian | 2023-04-01 17:00:01 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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Hogwarts Legacy won't be making its way to the PlayStation 4 and Xbox One until May 5th, so you'll have two more months of waiting to do if you have an older console. That is, if Warner Bros. Games and Avalanche Software don't push back its release date yet again. They had postponed the game's... Continue reading at Engadget
[ Engadget | 2023-03-07 09:41:48 UTC ]
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Be it for work or play, many people are taking trips again, which makes travel-related gifts an excellent idea. Whether your loved ones are globetrotters or frequent business travelers, it’s time to look into upgrading their existing on-the-go kit. We’ve curated a list of various items your... Continue reading at Engadget
[ Engadget | 2022-11-16 14:15:03 UTC ]
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The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget
[ Engadget | 2022-10-06 13:15:17 UTC ]
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Try as it might, Hogwarts Legacy developer Avalanche Software can't magically make its creation arrive any sooner. In fact, Warner Bros. Interactive Entertainment has once again delayed the game, which at least now has a firm release date. It will hit PC, PlayStation 4, PS5, Xbox One and Xbox... Continue reading at Engadget
[ Engadget | 2022-08-12 18:52:47 UTC ]
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A book that takes place in one day offers immersion in a character’s life and consciousness, with the added resonance of a creative constraint that mirrors our own lived experience of 24 hours with changing light, ticking numbers, and the book-ends of sleep. My attempt to try this in... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-19 08:50:02 UTC ]
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Quibi tried and failed to create much of a buzz last year with its mobile video streaming service. But there was at least one thing from the ill-fated platform that went viral: a scene from a show where Rachel Brosnahan, of The Marvelous Mrs. Maisel fame, plays a woman with a golden arm. You'll... Continue reading at Engadget
[ Engadget | 2021-09-29 16:00:04 UTC ]
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Williams’s urgent novel takes place on the shore of a rotting lake, where a group of eco-warriors has gathered. Continue reading at The Washington Post
[ The Washington Post | 2021-09-23 13:46:54 UTC ]
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Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget
[ Engadget | 2021-08-11 16:00:47 UTC ]
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Book Reviews Matthew Goode and Teresa Palmer in the TV adaptation of A Discovery of Witches (2018) / IMDB Deborah Harkness’s All Souls trilogy has taken a new life through the Sundance dramatic series, A Discovery of Witches. The novels... Continue reading at World Literature Today
[ World Literature Today | 2021-05-27 13:42:23 UTC ]
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Independent Bookstore Day, administered by the American Booksellers Association, takes place this coming Saturday, April 24. More than 740 stores are participating and booksellers are adjusting to the times, moving many events outdoors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-20 04:00:00 UTC ]
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Scheduled to launch sometime in the spring, BookClub is a virtual book club platform driven by author-led book discussions and designed for mobile devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-25 04:00:00 UTC ]
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Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Edoardo Ballerini anchors a full-cast performance of The Cold Millions, a story that... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-28 09:00:55 UTC ]
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