The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 21:16:00 UTC ]
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Interviews Poet, writer, and educator Tanaya Winder is an enrolled member of the Duckwater Shoshone Tribe and has ancestors from the Southern Ute, Pyramid Lake Paiute, Navajo, and Black tribes. She grew up on the Southern Ute reservation in Ignacio,... Continue reading at World Literature Today
[ World Literature Today | 2020-09-02 20:59:27 UTC ]
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For the past six years, Independent Bookstore Day—billed as a “one-day national party that takes place at indie bookstores across the country”—has taken place on the last Saturday of April. (That’s tomorrow!) It’s usually a fun, light-hearted, occasionally raucous spring day where book lovers go... Continue reading at Electric Literature
[ Electric Literature | 2020-04-24 11:00:00 UTC ]
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“Later” takes place from 1991 to 1994, when Lisicky moved to Provincetown, Mass., for a writing fellowship. Continue reading at The Washington Post
[ The Washington Post | 2020-03-31 12:54:50 UTC ]
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The annual AWP Conference will be held despite any threat from the spread of the COVID-19 coronavirus. This year's event, which takes place from March 4-7, is being held in San Antonio, Tex. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-02 05:00:00 UTC ]
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Every week, the TBR pile grows a little bit more. It’s getting precarious. It’s taking up your whole nightstand. It’s threatening to crush you in your sleep. Well, what are you waiting for? Get cracking. What are you reading this week? FICTION Brandon Taylor, Real Life (Riverhead) Brandon... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-18 16:20:28 UTC ]
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The novel takes place in Laos where deadly bombings are so common, nobody hears them anymore. Continue reading at The Washington Post
[ The Washington Post | 2020-01-28 17:23:10 UTC ]
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Prolific author T.C. Boyle paid a visit to the Times studio at the Festival of books to discuss his 28th book, “Outside Looking In.” The recently released novel, which plays off his 2003 book “Drop City,” takes place on Harvard’s campus in the early 1960s and follows the “beginnings of LSD.”... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2... Continue reading at Advertising Age
[ Advertising Age | 2019-03-22 00:00:00 UTC ]
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Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Four candidates from the British book trade have been selected to participate in the 2017 Jerusalem International Bookfair Zev Birger (JIBF) fellowship programme, which takes place in June. Continue reading at The Bookseller
[ The Bookseller | 2017-04-24 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
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If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday
[ Digiday | 2016-01-20 00:00:00 UTC ]
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Mobile is said to be the future of digital publishing. So, what’s the best way consumers can get the news while on their mobile devices? That’s the question Jordan Cooper spent a year asking. The answer he found: Wildcard. Wildca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Sandeep Mahal is to chair the FutureBook Conference 2015. Mahal, most recently director of The Space, will preside over the event, which takes place on 4th December at the Mermaid Theatre in central London. The full programme and preview of FutureBook 2015 has now been released by The... Continue reading at The Bookseller
[ The Bookseller | 2015-10-30 00:00:00 UTC ]
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