Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But advertisers and broadcasters are still trying to figure out how to measure those mobile views comparably with television, a feat that has so far has vexed marketers.Nielsen is pushing hard to get the industry there. The company plans to combine mobile video views with its television ratings this fall, following the addition of mobile views to its Online Campaign Ratings this summer. To enable the technology, publishers and broadcasters must add Nielsen's software to their video properties, which allows for direct measurement. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
News tagged with: #videos viewed #mobile devices #company plans

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Why Mobile Video Is Driving the Push for Cross-Platform Measurement

Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age

[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

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[ AdWeek | 2020-12-08 11:00:33 UTC ]
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Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

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[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

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Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

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[ AdWeek | 2021-12-21 12:30:00 UTC ]
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[ Digiday | 2021-02-17 02:00:00 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

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Tremor International to Buy Video Ad Platform Unruly from News Corp

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Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

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[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

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[ AdWeek | 2020-01-06 14:18:42 UTC ]
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Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

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[ AdWeek | 2019-10-21 16:54:19 UTC ]
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Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

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[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

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[ Digiday | 2019-01-18 00:00:00 UTC ]
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With a Murdoch in Charge, a Start-Up Leads the Way on Mobile Video

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[ The New York Times | 2018-10-01 00:00:00 UTC ]
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[ Digiday | 2018-07-09 00:00:00 UTC ]
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[ Digiday | 2018-06-26 00:00:00 UTC ]
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AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales

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[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch

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[ Digiday | 2017-08-21 00:00:00 UTC ]
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[ Digiday | 2017-07-21 00:00:00 UTC ]
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