A dirty truth, especially for would-be publishers of books on housecleaning: Despite the “innovations” in cleaning products that companies offer up on a weekly basis, cleanliness almost always comes down to a solution of distilled white vinegar and a fresh rag. To print anything truly new on cleaning at this late date would seem to require the author to aim beyond the glove-and-bucket guidebook—of which many fine examples exist—and to produce something that reflects on the larger whys and wherefores of housekeeping. (The classic example of such a philosophical text is Cheryl Mendelson’s mesmerizing Home Comforts.) What we need of cleaning experts now is not instruction, but inspiration. Continue reading at 'Slate'
[ Slate | 2014-03-05 00:00:00 UTC ]
From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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A dirty truth, especially for would-be publishers of books on housecleaning: Despite the “innovations” in cleaning products that companies offer up on a weekly basis, cleanliness almost always comes down to a solution of distilled white vinegar and a fresh rag. To print anything truly new on... Continue reading at Slate
[ Slate | 2014-03-05 00:00:00 UTC ]
More news stories like this