From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio: Show last month, we've pulled a few key insights into what some of the digital media pro's from our breakout sessions are thinking about when it comes to mobile and social media engagement, SEO, data and more. Test everything for mobile. What's actually resonating with consumers on their smartphones? For one thing, content with "snappy headlines" and "tight copy," according to Erin Weaver, director of audience development at Group Nine Media. "Real estate is limited on mobile and social media," she said. "Know your character limits and keep all experiences mobile-friendly." This means limiting big walls of text to 1-2 sentences per paragraph, keeping ad units non-invasive and ensuring that all video includes clearly legible captions for muted viewing. While Group Nine's editors all write on desktops and its video teams edit on desktops, everything the company publishes gets previewed on mobile devices before it goes live. Mind your search terms. If search traffic is a priority, topic and keyword data can be used to help inform every stage of content creation, said Lexi Herrick, associate director of SEO and data at SourceMedia. Editors can and should be looking to both internal... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
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PW adult and children’s reviews editors will moderate a day of panels in which the editors of big fall titles showcase their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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Did you miss the U.S. Book Show last week? Watch the Editors' Picks panels, along with the rest of our programming from the second annual U.S. Book Show, from now until the end of August. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-01 04:00:00 UTC ]
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Our reviews editors put together eight virtual panels, each featuring the editors of several big fall titles in a given category or age range. Here, those editors tell us why their books stand out. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Don Winslow says the strategy is simple and obvious, and it could mean they'll never be held accountable. Continue reading at The Huffington Post
[ The Huffington Post | 2022-03-04 08:35:08 UTC ]
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The last PW Editors’ Picks panel, which closed out the U.S. Book Show on May 27, featured eight editors spotlighting big YA titles coming out this fall, and was moderated by 'PW' reviewer Sanina Clark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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Anticipated fall middle grade was the focus of this Editors' Picks panel, starring eight editors and moderated by PW reviewer Gnesis Villar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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Kicking off the day of children’s editors' picks was a conversation between eight editors on forthcoming picture books moderated by 'PW' senior children’s reviews editor Amanda Bruns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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Did you miss the Editors' Picks panels at the U.S. Book Show? Don't worry. You can check them all out here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Sally Rooney, Lauren Groff, and Atticus Lish were among the authors whose upcoming works of literary fiction were highlighted during this Editors' Picks panel hosted by 'PW' reviews editor David Varno. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Books on current affairs were in the spotlight when 'PW' reviews editor David Adams sat down with the editors of eight important fall titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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The first Editors' Picks panel at the U.S. Book Show was held the afternoon of May 25, with 'PW' comics reviews editor Meg Lemke hosting eight book editors to discuss upcoming titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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From current affairs to comics and mysteries to middle grade, here are the big fall titles our reviews editors will be discussing with their editors at the inaugural U.S. Book Show from May 25 to 27. Mark your calendars! Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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A three-day digital program, the US Book Show–which lies on the calendar where BookExpo did–is announcing panel discussions. The post Digital ‘US Book Show’ Announces Panels for Late May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:07:57 UTC ]
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2020 continues to be a trying and complicated year. This statement goes beyond the boundaries of publishing and speaks to the totality of our society and economy. But as publishers, we all play an important role in informing, entertaining and serving our communities, regardless of social,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-09 15:53:18 UTC ]
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The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-18 04:01:34 UTC ]
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