The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between three and four percent, said a source familiar with the network's deals. The network was looking to expand its palate during the 2014-15 upfront season, and buyers seemed pleased overall with the notion of a broader audience. With the success of comic book drama Arrow, new series Flash attracted plenty of attention from the advertising community. It's a property that has been rumored for years and the run-up to the new show on Arrow has whetted fanboy appetites; it remains to be seen whether comic geek rabble can be successfully translated into viewership gains for the new show, but hopes are high given recent successes. Still, it's not a foregone conclusion: ABC's Agents of S.H.I.E.L.D. didn't do nearly as well as hoped this past year. In terms of category growth, the source said the CW's strongest categories were automotive, financial services and QSRs; given that upfront budgets are generally down, it's interesting to see the categories doubling down on the traditionally young, female-skewing cable network as it tries for a more male audience in the upcoming season. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to... Continue reading at Advertising Age
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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The liquidation specialist Gordon Brothers Group and the financial services and media company Bloomberg L.P. have both expressed interest in the beleaguered retailer, which filed for bankruptcy last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between three and four percent, said a source familiar with... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek
[ AdWeek | 2014-01-02 00:00:00 UTC ]
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If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek
[ AdWeek | 2012-11-21 00:00:00 UTC ]
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