If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find articles, videos, photos, Tumblrs, etc. that fit their brand, and then start posting them to Facebook, Twitter or Linkedin. A New York startup called Rallyverse says it can automate that discovery and curation process, letting the interns get back to filing. For example, many advertisers—particularly any CPG brand with the slightest tie to the kitchen or dinner table—like to glom onto Thanksgiving. But unless you’re the Food Network, most brands don’t have a ready-made library of pie recipes and turkey brining videos. Rallyverse, founded in 2010, can offer that brand access to a nifty dashboard populated with all sorts of Turkey/stuffing-related videos and articles from all over the Internet. And it can tell that brand’s social media manager which content is getting talked about, reblogged or tweeted a lot at a given moment in time. So instead of hiring a bunch of food bloggers, the marketer that wants to attach its brand to simple Thanksgiving solutions can grab an article from say Food & Wine or Real Simple using Rallyverse’s dashboard, and quickly turn it into a Facebook post or a tweet. And presumably, the magazines happy for the endorsement and the traffic referral. There... Continue reading at 'AdWeek'
[ AdWeek | 2012-11-21 00:00:00 UTC ]
Nita Prose’s novel whisks you to a luxury hotel, while Jamie Raskin’s memoir is a reminder of what really matters: home, family and democracy. Continue reading at The New York Times
[ The New York Times | 2022-01-13 10:00:02 UTC ]
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While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results. According to... Continue reading at Advertising Age
[ Advertising Age | 2019-06-14 08:00:00 UTC ]
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The liquidation specialist Gordon Brothers Group and the financial services and media company Bloomberg L.P. have both expressed interest in the beleaguered retailer, which filed for bankruptcy last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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Picture a luxurious hotel in Moscow circa 1922 and a young aristocrat whose “dangerous” tendencies have caused a revolutionary tribunal to condemn him—not to death but to lifetime incarceration in that luxury hotel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Calling rights agents, directors, scouts: With the rise of digital rights platforms, what happens to the person-to-person nature of publishing rights transactions? We'd like to hear from you. The post Rights Platforms: Can Digital Match the Human Touch? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between three and four percent, said a source familiar with... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek
[ AdWeek | 2014-01-02 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek
[ AdWeek | 2012-11-21 00:00:00 UTC ]
More news stories like this