Facebook has quickly become a major player when it comes to video. Ditto for its live video streaming product, which publishers have started to use to inject some immediacy into their coverage. For FTW, Facebook's live video platform has given it a taste of live broadcast during the NBA All-Star Weekend, letting it offer its readers real-time access to players and events. Publishers say that Facebook works well for this because their audiences on the platform are both sizable and engaged, leading to healthy viewership numbers. FTW plans to its baseball and football coverage. The post Authenticity and immediacy: Why USA Today’s FTW uses Facebook live video appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-25 00:00:00 UTC ]
Among the week's headlines: ALA executive director Tracie D. Hall resigns; how a new 'harmful to minors' rule is playing out in Missouri; and 'USA Today' reports on the website fueling book bans across the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
More news stories like this
As most people reading this website are aware, the literary media has been in steady decline for the last two decades. So in December 2022, when USA Today announced it was putting its bestseller list “on hiatus”—internet parlance for “dead and gone forever”—most of us saw it as one more nail in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-28 14:05:30 UTC ]
More news stories like this
USA Today’s weekly list of bestselling books returned Wednesday, ending a monthslong hiatus Continue reading at ABC News
[ ABC News | 2023-06-28 14:02:03 UTC ]
More news stories like this
Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this
A spokesperson told the Associated Press that the list will go on "hiatus for the remainder of the year.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
More news stories like this
Newspaper publisher Gannett Co. confirmed Friday that it’s laying off some of its newsroom staff as part of a cost-cutting effort to lower its expenses as its revenue crumbles amid a downturn in ad sales and customer subscriptions Continue reading at ABC News
[ ABC News | 2022-08-12 21:45:49 UTC ]
More news stories like this
Yesterday morning, the New York Times asked, in a headline, “Can Biden still win?” The story made clear that he could, but as FiveThirtyEight’s Nate Silver pointed out, the question seemed backward, since President Trump seemed to be facing the thinner path to victory. That the Times framed the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-05 13:00:02 UTC ]
More news stories like this
Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
More news stories like this
Shareholders approved a deal to combine GateHouse Media, which has received SoftBank funding, with the publisher of USA Today. Continue reading at The New York Times
[ The New York Times | 2019-11-14 20:26:07 UTC ]
More news stories like this
The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday
[ Digiday | 2019-11-04 05:01:40 UTC ]
More news stories like this
[caption id="attachment_120384" align="alignright" width="150"] LIz Vaccariello[/caption] On Wednesday, Meredith Corp. announced several moves within its National Media Group, concurrent with the shuttering of 87 year-old Family Circle, which it had owned since 2005. "These promotions and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-17 21:22:45 UTC ]
More news stories like this
After a nearly 40-year run, USA Today and its digital sites are about to undergo a major restructuring that will Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-17 17:15:40 UTC ]
More news stories like this
Even by the standards of such events, the reaction to the third Democratic presidential primary debate, on ABC and Univision last night, has been tired. There was nothing unusual in the clichéd post-game chyrons (“GLOVES COME OFF IN THIRD DEMOCRATIC DEBATE”) or the contradictory accounts of who... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-09-13 12:04:26 UTC ]
More news stories like this
[caption id="attachment_171101" align="alignright" width="150"] Luise Stauss[/caption] The Atlantic named Luise Stauss as its first director of photography this week. Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-12 20:19:23 UTC ]
More news stories like this
ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2... Continue reading at Advertising Age
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
More news stories like this
The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
More news stories like this
Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the... Continue reading at Advertising Age
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
More news stories like this
CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
More news stories like this
Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this