ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
News tagged with: #—bloomberg news #bloomberg television #pay $5 #major player #tech companies #sports fan

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Looking Ahead: Will Writers on Racial Justice Find Their Audience?

PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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New Releases Struggle to Find an Audience

Last week, six new adult fiction titles were among NPD BookScan's top 50 print bestsellers. Three weeks ago, 15 new releases made the top 50 list. The situation was similar for new adult nonfiction titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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BookExpo 2019: Finding an Audience for Books in Translation

For the past few decades, the main topic of conversation among those in the literary translation community has been about producing more titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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Two ‘Younger’ Fans, and S&S Staffers, Find a New Project in Their Favorite Show

When two Simon & Schuster employees saw that a central character on the TV show 'Younger,' which is set in the world of New York book publishing, was releasing a novel, they wanted to make sure that book hit shelves in the real world. Now it will. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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With an Audience in Hand, Meredith Launches a Newsstand Magazine

"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
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Devotionals Find an Expanded Audience

Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Will a new editor find an audience for his 'religiously digital' newspaper?

In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
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New York books find foreign audience

TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York

[ Crains New York | 2012-05-19 00:00:00 UTC ]
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Hearst Uses Marie Claire @Work to Grab Younger Audiences

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[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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'A Handful of Earth, A Handful of Sky' reveals Octavia E. Butler's early life in Pasadena

Drawing on Octavia E. Butler's journals and notes, "A Handful of Earth, A Handful of Sky" offers a glimpse inside her journey to becoming a science fiction writer. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-11-11 15:30:06 UTC ]
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How to Find a Literary Agent: Finding Agents Appropriate for Your Writing

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[ Writer's Digest | 2019-09-04 18:25:07 UTC ]
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BookExpo 2018: At PEN Panel, Free Speech and Race Go Hand in Hand

This year’s PEN America–hosted BookExpo panel saw journalists and a civil rights activist debate the meaning of free speech in an era of “fake news” and deep racial tensions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Lose the Clutter, Find the Spirit: Books on Finding Calm Through Getting Organized

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Searching for Anne Frank’s betrayer, finding a moral dilemma

In a new book, a cold-case team identifies a Jewish man as the likely culprit, stirring questions about culpability in extreme circumstances. Continue reading at The Washington Post

[ The Washington Post | 2022-01-21 19:32:39 UTC ]
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Little Hands Love New Board Books for 2022

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[ Book Riot | 2022-01-20 11:39:00 UTC ]
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Recurrent Ventures’ Refurbished Outdoor Titles See 70% Audience Growth

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[ AdWeek | 2022-01-20 11:26:48 UTC ]
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Words with Fangs: Finding Myself in Julia Alvarez’s How the García Girls Lost Their Accents

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[ Literrary Hub | 2021-12-14 09:49:59 UTC ]
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