ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
News tagged with: #tech companies #major player #pay $5 #—bloomberg news

Other news stories related to: " ESPN boss says it’s ‘all hands on deck’ to find younger audience "


The VMAs Swiftly Reach Biggest Audience in 4 Years

The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also simulcast across 13 Paramount-owned networks, were up 8% year over year... Continue reading at AdWeek

[ AdWeek | 2024-09-12 22:15:35 UTC ]
More news stories like this | All news stories tagged with: #nielsen #biggest audience #wednesday night #nielsen data #big ratings #8% year #vmas delivered


Finding the Strangeness in the Everyday: A Conversation With Srikanth Reddy

For this installment in a long-running series of interviews with contemporary poets, contributing editor Peter Mishler corresponded with Srikanth Reddy. Reddy’s latest book of poetry, Underworld Lit, was a finalist for the Griffin International Poetry Prize, the Poetry Society of America’s T.S.... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-11 08:55:13 UTC ]
More news stories like this | All news stories tagged with: #latest book #contemporary poets #long-running series #poetry society


Losing the Phone, Finding God

PW talks with Carlos Whittaker about the lessons he learned when he shut off his phone for seven weeks and 'Reconnected' with God and others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #finding god


Survey Finds Most Americans Unengaged with Book Banning Efforts in Public Schools

Conducted by the Knight Foundation, the public opinion survey is the most in-depth yet on efforts to ban books in schools, researchers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #ban books #survey finds #public schools


Eurospan Finds a New Home at the Mare Nostrum Group

The academic distribution arm of bankrupt U.K. distributor of United Independent Distributors has been acquired by the publishing services provider Mare Nostrum Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent distributors #publishing services


Scientists find evidence of liquid water deep underneath the Martian surface

Water exists on Mars, according to a team of geophysicists, and not just as ice on its poles or as vapor in its atmosphere. The scientists have found evidence of liquid water deep in its outer crust, based on their analysis of data provided by NASA's Mars Insight Lander. Specifically, they... Continue reading at Engadget

[ Engadget | 2024-08-13 12:00:54 UTC ]
More news stories like this | All news stories tagged with: #manga


The 'NIV Upside-Down Kingdom Bible' Tackles Questions of Faith for a 21st Century Audience

The 'NIV Upside-Down Kingdom Bible' (Zondervan, Sept.) tackles challenging questions in polarizing times. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Forget gadgets and ebooks – nothing beats a real tome in your hand | Letters

We cannot let real books go the way of vinyl records, writes 15-year-old Jude Brayton. Plus letters from Celia Anderson and Jean Jackson Sadly, it may well be that books go the way of vinyl records (I fear books are going the way of vinyl records – a rarefied pursuit for hobbyists, 6 August).... Continue reading at The Guardian

[ The Guardian | 2024-08-09 16:54:51 UTC ]
More news stories like this | All news stories tagged with: #ebooks #young readers #vinyl records


Religious Publishers Find Renewed Faith in Devotionals

Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Hands-On STEAM Books

Books that provide learning-by-doing opportunities for young readers continue to do well after experiencing a strong bump during the Covid lockdowns. Three publishers spoke with us about some new offerings in this area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers spoke #covid lockdowns #strong bump #provide learning-by- #steam books


Hands-On STEAM Books

Books that provide learning-by-doing opportunities for young readers continue to do well after experiencing a strong bump during the Covid lockdowns. Three publishers spoke with us about some new offerings in this area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers spoke #covid lockdowns #strong bump #provide learning-by- #steam books


Report Finds Customer Traffic Rising at Barnes & Noble

A new report by a market intelligence firm, whose services include store foot traffic analysis, found that customer visits at Barnes & Noble locations have increased every month but one since November 2023 compared to the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes #prior year #barnes noble


Former UFC, WWE star Ronda Rousey finds 'path that I was meant for' as graphic novelist

Former UFC and WWE champion Ronda Rousey will publish her first graphic novel next year. She said it's somewhat autobiographical, 'even though it didn't really happen.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-06-25 14:14:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #graphic novelist


‘Songwriters deserve a bigger piece of the pie’: the music publishing boss on the threat of AI

Shani Gonzales of Warner Chappell says that although people are ‘having fun’ with creating AI songs, ‘what happens when someone tries to sell it?’Arriving in London in the teeth of the pandemic to take a top music industry job, Shani Gonzales had few opportunities to immerse herself in British... Continue reading at The Guardian

[ The Guardian | 2024-06-25 13:00:26 UTC ]
More news stories like this | All news stories tagged with: #publishing giant #uk arm #downton abbey #bigger piece


Why you might struggle to find this year’s International Booker winner in UK libraries – and why publishing suffers as a result

If you search for translated books all of them won’t come up in a library catalogue search. Continue reading at The Conversation

[ The Conversation | 2024-06-11 17:09:25 UTC ]
More news stories like this | All news stories tagged with: #libraries #translated books #uk libraries


Survey Finds Spotify Audiobooks Popular, but Compensation Questions Remain

As part of its efforts to force Spotify to be more transparent about how it pays authors, the Coalition of Concerned Creators commissioned a survey to discover how audiobook listeners felt about the service. It found mixed results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook


News Corp 'obsessed' with ABC, says broadcaster's boss after 'pile-on' over Tingle comments – video

Asked by Greens senator Sarah Hanson-Young whether ABC political journalist Laura Tingle had been subjected to a 'News Corp pile-on' after her comments on racism in Australia, the national broadcaster's managing director, David Anderson, said she had. At the Senate estimates hearing, the senator... Continue reading at The Guardian

[ The Guardian | 2024-05-31 01:55:16 UTC ]
More news stories like this | All news stories tagged with: #news corp #david anderson #guardian australia #national broadcaster


ABC boss rejects suggestion it ‘cowered to a News Corp pile-on’ over Laura Tingle comments

David Anderson says News Corp is ‘obsessed’ with the ABC after Tingle faces backlash over ‘racist country’ commentsGet our morning and afternoon news emails, free app or daily news podcastThe ABC managing director, David Anderson, has told Senate estimates he believes the attack on the political... Continue reading at The Guardian

[ The Guardian | 2024-05-30 09:34:48 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #editorial standards #sydney writers #news director #free app #racist country #david anderson #free morning #public broadcaster


Social media bosses are ‘the largest dictators’, says Nobel peace prize winner

Journalist Maria Ressa named Mark Zuckerberg and Elon Musk in speech at Hay literary festival in Powys“Tech bros” such as Mark Zuckerberg and Elon Musk are “the largest dictators”, Maria Ressa, who won the Nobel peace prize in 2021 for her defence of media freedom, has said.The American-Filipina... Continue reading at The Guardian

[ The Guardian | 2024-05-27 15:11:47 UTC ]
More news stories like this | All news stories tagged with: #literary festival #mark zuckerberg #elon musk


Google’s accessibility app Lookout can use your phone’s camera to find and recognize objects

Google has updated some of its accessibility apps to add capabilities that will make them easier to use for people who need them. It has rolled out a new version of the Lookout app, which can read text and even lengthy documents out loud for people with low vision or blindness. The app can also... Continue reading at Engadget

[ Engadget | 2024-05-16 16:00:07 UTC ]
More news stories like this | All news stories tagged with: #photo book #developer conference