The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB is trying to make delivering video ads a whole lot simpler. Indeed, as more video is consumed in more places on the Web, it's that much harder to buy -- since every publisher seems to use different technology and different tactics for delivering Web video ads. For a while now, the IAB has had a handful of tools aimed at helping content creators slot in ads to any video player they need to use, but Tuesday (April 10) marks the debut of a newer and better set of specs that addresses a much broader set of advertiser needs. Here they are, in case you're just reading this for the link. "A few years back, we faced an interesting problem where video ads really required different formats for each site that could host video content," said IAB's vp of advertising technology, Steve Sullivan. "All the sites had their own players - some were common, but any that had inventory that they could fill with video were custom and unique." Now, IAB is encouraging the industry to standardize around these three programs; it has the advantage of being a trade organization, rather than a single advertiser or publisher with a vested interest. For those who may not know: the protocols are three very... Continue reading at 'AdWeek'
[ AdWeek | 2012-04-11 00:00:00 UTC ]
Book authors Andrea Bartz, Charles Graeber, and Kirk Wallace Johnson are accusing Anthropic of copyright infringement. A group of authors is suing artificial intelligence startup Anthropic, alleging it committed “large-scale theft” in training its popular chatbot Claude on pirated copies of... Continue reading at Fast Company
[ Fast Company | 2024-08-20 12:37:17 UTC ]
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Right now’s a really good time to be a One Piece fan. Netflix announced on Sunday that it’s working with Wit Studio — the animation studio behind the early seasons of Attack on Titan and Vinland Saga — for a new anime adaptation of the long-running series. It’ll start fresh from the East Blue... Continue reading at Engadget
[ Engadget | 2023-12-17 22:14:11 UTC ]
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The author has returned to the Murdoch empire for his latest book, after a bestselling trilogy on Trump. He discusses power, politics, the media and why a person can be a moron and a geniusImmediately before Michael Wolff published The Fall: The End of the Murdoch Empire, the emperor himself,... Continue reading at The Guardian
[ The Guardian | 2023-09-27 09:00:54 UTC ]
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If you've been curious about trying the Kindle Scribe, Amazon's first e-ink tablet, now might be a good time to consider the leap. Every model of the Amazon Kindle Scribe is currently 17 percent off for Prime subscribers — the biggest sale we've seen on them yet. This price drop brings Kindle... Continue reading at Engadget
[ Engadget | 2023-05-04 10:35:41 UTC ]
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Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday,... Continue reading at Engadget
[ Engadget | 2023-03-21 13:00:34 UTC ]
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Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
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If you've had your eye on one of Amazon's premium e-readers but haven't yet pulled the trigger, today might be the day to do so. As part of a wide-ranging sale across various own-brand Amazon devices, the Kindle Oasis, Kindle Paperwhite Signature Edition and standard Kindle Paperwhite are all... Continue reading at Engadget
[ Engadget | 2022-08-15 08:46:55 UTC ]
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A number of gadgets remain on sale as we head into the holiday weekend. Apple's latest AirPods remain $30 off and down to $150, and you can pick up the AirPods Pro for $175. Certain colors of the Apple Watch Series 7 are on sale for as low as $313, plus you can save on a bunch of Surface devices... Continue reading at Engadget
[ Engadget | 2022-04-15 15:45:19 UTC ]
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Publishers have been talking about diversification for as long as the tech companies have insisted they’re not media owners. The challenge for publishers, however, is moving beyond charging people to read content to make money. The post ‘Big steps’: Slowly, but surely French publisher Groupe... Continue reading at Digiday
[ Digiday | 2022-04-13 04:01:00 UTC ]
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This might be a good time to buy an e-reader and foster your child's love of reading. Amazon is selling the Kindle Paperwhite Kids for $110 as part of a one-day-only sale, or a full $50 below the usual price. The standard Kindle Kids is also on sale for today at $60 with a similar $50 discount.... Continue reading at Engadget
[ Engadget | 2022-03-04 14:15:59 UTC ]
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The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial... Continue reading at Fast Company
[ Fast Company | 2022-02-28 05:00:22 UTC ]
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Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian
[ The Guardian | 2022-01-15 17:00:27 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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With some bookshops set to reopen in a couple of weeks, it’s a good time to think about some of the lockdown actions that have kept shops afloat - and why they work on buyers. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 23:38:27 UTC ]
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Need an e-reader to get through pandemic lockdowns? Now’s a good time to get one. Amazon is running a sale on the standard Kindle that drops the price of the Special Offers version to $60, or $30 below its usual price. That’s similar to historic lows... Continue reading at Engadget
[ Engadget | 2020-05-25 15:30:13 UTC ]
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And here’s the perfect excuse: Thomas Travisano’s excellent biography, “Love Unknown.” Continue reading at The Washington Post
[ The Washington Post | 2019-11-08 16:44:17 UTC ]
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It’s a good time to be a Kurt Vonnegut fan. While there’s never a bad month to dust off your banned book collection, November encapsulates all things Vonnegutian: the 50th anniversary of Slaughterhouse-Five, the grand opening of the permanent Kurt Vonnegut Museum & Library (KVML) in Kurt’s... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-08 15:29:23 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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If you don’t know Noname, the Chicago rapper and former slam poet born as Fatimah Nyeema Warner, now might be a good time to read up following the official launch of her book club on Wednesday. The unassuming 90s kid launched to fame after some notable collaborations with artists like Mick... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-25 17:08:40 UTC ]
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Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:37:03 UTC ]
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