The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB is trying to make delivering video ads a whole lot simpler. Indeed, as more video is consumed in more places on the Web, it's that much harder to buy -- since every publisher seems to use different technology and different tactics for delivering Web video ads. For a while now, the IAB has had a handful of tools aimed at helping content creators slot in ads to any video player they need to use, but Tuesday (April 10) marks the debut of a newer and better set of specs that addresses a much broader set of advertiser needs. Here they are, in case you're just reading this for the link. "A few years back, we faced an interesting problem where video ads really required different formats for each site that could host video content," said IAB's vp of advertising technology, Steve Sullivan. "All the sites had their own players - some were common, but any that had inventory that they could fill with video were custom and unique." Now, IAB is encouraging the industry to standardize around these three programs; it has the advantage of being a trade organization, rather than a single advertiser or publisher with a vested interest. For those who may not know: the protocols are three very... Continue reading at 'AdWeek'
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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AI will change the way that we work. Or so says the most fervent purveyors of the tech, which now includes Microsoft. But after seeing ChatGPT, Dall-E, and other AI systems integrated into the latest versions of Windows 11, Office, and the company’s Microsoft 365 platform, I can’t say that... Continue reading at PC World
[ PC World | 2023-09-26 17:00:00 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York
[ Crains New York | 2023-05-10 18:44:39 UTC ]
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Independent book store Book Keeper will continue to hold Drag Queen Story Time after protests. Continue reading at CBC
[ CBC | 2022-12-13 09:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
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Every year, the Los Angeles Times Festival of Books brings some of the world's most acclaimed authors, artists and performers together for one unforgettable weekend. It's a chance for book-loving Angelenos to see, in the flesh, the writers who have educated and entertained them. This year's... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-09 00:00:00 UTC ]
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Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget
[ Engadget | 2018-06-14 00:00:00 UTC ]
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Tens of thousands of people are expected to attend this weekend’s Los Angeles Times Festival of Books, the largest event of its kind in the country. The 23rd annual festival, which celebrates reading and storytelling, got underway at 10 a.m. Saturday at the USC campus near downtown L.A. Authors... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
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React -- Tools & Resources is a collection of in-depth guides to some of the tools and resources most used with React, such as Jest and React Router, a look at Preact, and much more. It usually retails for $29, but BetaNews readers can get it entirely free for a limited time. This ebook... Continue reading at Betanews
[ Betanews | 2018-01-20 00:00:00 UTC ]
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