BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg Coleman said in the memo that as an IAB board member, Harris will represent the millennial-targeted publisher and promote its social advertising offerings. This marks the first time the digital company will hold a seat within the advertising organization. BuzzFeed is only the third blog-born publication—after Slate and BlogHer—to join IAB's top ranks, begging the question: How far behind will other hot online publications such as Vice and Vox be? Altimeter Group analyst Rebecca Lieb said BuzzFeed's inclusion on the board shows what a force it's become. It's one of the leaders in native advertising, a type of content that 100 percent of Online Publishers Association members have delved into. As IAB pushes to add more publishers alongside its traditional stable of tech companies and ad platforms, BuzzFeed needs to be on the list, Lieb said. "It's part of a natural progression. BuzzFeed has grown to be a digital publishing presence. This is recognition of that, not a legitimization," she said. Harris, who was BuzzFeed's sixth employee, has worked in various roles in the company including handling human relations at one point and signing its first client, Tosh.O. He was most... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-21 00:00:00 UTC ]
News tagged with:
#native advertising
#tech companies
#ad platforms
#business operations
BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#tech companies
#ad platforms
#business operations
The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday podcast
#revenue streams
#news publishing
AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with:
#brian lesser
#good position
#quarter results
#source familiar
#media arm
#time warner
The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with:
#ad dollars
#digital content
Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#general manager
#full list
#commercial breaks
The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#ad agencies
After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictelas Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
More news stories like this |
Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company
[ Fast Company | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buzzfeed reported
#social platforms
#page views
#unique visitors
Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital world
#publishing world
#long time
#media businesses
The brainchild of Shaul Olmert (the son of former Israeli prime minister Ehud Olmert), PlayBuzz has grown to top 20 million monthly unique visitors in under a year, according to comScore. In November, defying Facebook’s crackdown on clickbait, the platform became the most-shared English-language... Continue reading at Digiday
[ Digiday | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huffington post
#content company
Nieto, who is currently executive editor at Flatiron Books, will help usher in the next chapter for Algonguin following the restructuring of the imprint this summer under new Little, Brown publisher Sally Kim. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#flatiron books
Curnow has returned to IDW to replace Jamie S. Rich, who left the company last year in a stream of departures and layoffs during a turbulent period for the comics publisher. Andy Khouri will also join IDW as senior editor, leading the Teenage Mutant Ninja Turtles comics line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior editor
#comics publisher
#turbulent period
Charlotte Regan has directed ads for brands including Cadbury, Alzheimer’s Society and Macmillan Cancer Support. Continue reading at Media Week
[ Media Week | 2024-10-09 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan
Booksellers gathered at the home of the Rose Bowl for the California Independent Booksellers Alliance’s Fall Fest 2024, which took place September 17–18. Of 177 bookseller members from across the Golden State, 83 were first-time attendees; 46 exhibitor organizations and 36 authors also came to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller
#golden state
The author, most recently, of 'There's Always This Year,' will join UT Press as editor of its American Music Series, of which his 2021 book on A Tribe Called Quest, 'Go Ahead in the Rain,' was a part. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#texas press
Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#hachette book
Shannon comes to Simon & Schuster from Penguin Random House’s the Knopf Doubleday Publishing Group. She succeeds the late Gary Urda, who died suddenly on June 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#schuster
#died suddenly
#simon schuster
The former SVP and publishing director at Knopf will oversee the Open Road publishing team, effective immediately. She succeeds Mara Anastas, who will step into the new role of VP of special projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing director
#special projects
#effective immediately
The veteran books editor was let go by the 'Los Angeles Times' in January in one of the largest workforce reductions in the paper's history. Previously, he had served as books editor at 'New York' magazine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#books editor