Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'

[ Engadget | 2023-06-06 09:25:43 UTC ]
News tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

Other Publishing stories related to: 'Twitter's ad sales have reportedly dropped by 59 percent since last year'

Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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Indigo Loses CEO, Reports Sales Drop, Relaunches Website

Peter Ruis has resigned as CEO of Indigo Books & Music, a position he held for a year. The news comes after the retirement of founder Heather Reisman, a boardroom shake-up, and a destructive cyber attack that impacted sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-11 04:00:00 UTC ]
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APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
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Publishing Sales Dropped 6.4% in 2022, AAP Report Finds

Sales from publishers reporting to the AAP's StatShot program were down 6.4% in 2022 compared to 2021. Sales were down in all publishing categories, with print sales off in both trade segments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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Travel publishers report sales uptick but warn it may take years to return to normal

Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides.     Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 11:20:27 UTC ]
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National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Blackwell's reports third year of growth as sales rise to £58.3m

Blackwell’s has reported a third consecutive year of growth, with sales of £58.3m for the financial period ending 29th June 2019, up from £57m the previous year. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 03:38:15 UTC ]
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Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age

[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Snapchat's UK ad revenue set to overtake Twitter's next year

UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian

[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Literary fiction in crisis as sale drop dramatically, Arts Council England reports

New figures show that fewer UK writers earn enough to live on, as ACE blames falling sales of literary fiction on the recession and the rise of smartphonesThe image of the impoverished writer scratching out their masterwork in a freezing garret remains as true today as it was a century ago,... Continue reading at The Guardian

[ The Guardian | 2017-12-15 00:00:00 UTC ]
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Newsstand Sales Drop Another 12.4 Percent in 2016

The rapid rise of SIPs continues to mask further deterioration of print magazine sales at retail. The post Newsstand Sales Drop Another 12.4 Percent in 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-03 00:00:00 UTC ]
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Parragon reports sales drop of 4.9%

Overall sales for Bath-based publisher Parragon Books were down £3m year-on-year to £58.6m in the 12 months ending 31st March 2016, according to results filed at Companies House. Continue reading at The Bookseller

[ The Bookseller | 2016-12-25 00:00:00 UTC ]
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HBG Reports Earnings Jump Despite Sales Drop

Sales for the first six months of 2016 fell 6.6% at Hachette Book Group compared to the first six months of 2015, but earnings rose 180%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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Fairfax Media reports a 62.9% drop in full-year profit after 5.3% fall in revenue

Despite a 45% increase in revenue from its Domain real estate advertising, publisher of the Sydney Morning Herald was unable to offset print decline• News Corp sees strong growth in digital real estate services and book publishingFairfax Media has reported a 62.9% drop in full-year profit to... Continue reading at The Guardian

[ The Guardian | 2015-08-13 00:00:00 UTC ]
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HBG Reports Half Year Sales Down 7.8%

A decline in Hachette's 2015 half year sales reflect continuing challenges from a slowdown in ebook sales stemming from its 2014 battle with Amazon over sales terms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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No Panic Over 15 Percent Drop in Christian Fiction Sales

Christian publishers are not in panic mode despite recent Nielsen BookScan numbers indicating Christian fiction sales dropped 15 percent from 2013 to 2014. Houses with major fiction programs remain optimistic about the category and are not pulling back. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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News Corp Reports 3 Percent Drop in Revenue in First Quarter

News Corp, the recently spun off publishing side of Rupert Murdoch’s media empire, reported that its revenue fell in the first quarter of its fiscal 2014, due to lower advertising revenue and foreign exchange fluctuations. The company re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-12 00:00:00 UTC ]
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Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
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WHS sees sales drop but 'confident' for next year

W H Smith has reported a like-for-like sales decrease of 3% across the group in the last quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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