Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
A couple of years ago, I embarked on a quixotic quest: I gave up the Internet. Surfing, emailing, YouTube-watching—it had taken over my life, eating into time I wanted to be spending with my family, my students, and my work. I documented my four-month Internet fast in a series of articles for... Continue reading at Slate
[ Slate | 2012-11-28 00:00:00 UTC ]
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Yesterday will not be remembered as a great day in Google's history. As well as the vertiginous stock slide, which sliced 9% off its share value before trading was halted for a couple of hours, the search engine firm threatened war with the French media. L'horage dans le teacup is over a... Continue reading at Fast Company
[ Fast Company | 2012-10-19 00:00:00 UTC ]
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“You don’t understand,” the three-time, big-six published author told me. “Books aren’t designed for you, the customer. Today, non-fiction books are business cards--for speaking, consulting, and deals.” I was meeting this friend for dinner in New York City and had mentioned a trend I had... Continue reading at Fast Company
[ Fast Company | 2012-09-18 00:00:00 UTC ]
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The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Comic book contains material deemed insensitive in light of Colorado shootings'The latest issue of a Batman comic series due to hit stores this week will be postponed in light of the shooting rampage at a Batman movie in Aurora, Colo., DC Entertainment said on Tuesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-07-25 00:00:00 UTC ]
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US pop star Katy Perry will become the latest celebrity to be depicted in the biography comic book Fame series, publisher Bluewater Productions says. Continue reading at Stuff
[ Stuff | 2012-06-07 00:00:00 UTC ]
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There's a strange concept in marketing that no publicity is really bad. If people talk about you, it broadly raises brand awareness. People eventually forget the bad news but not the brand. Who remembers last year's furor over Apple's onerous publisher subscription terms? That's the eventual... Continue reading at Betanews
[ Betanews | 2012-01-23 00:00:00 UTC ]
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