Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Independent bookshops have reported robust Christmas trading, with 72% saying sales increased on last year, reflecting a buoyant market for indie bookshops amid the best Christmas for physical book sales in five years. Continue reading at The Bookseller
[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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Blackwell’s continued the success of other brick and mortar retailers this Christmas, reporting a 3.1% like-for-like increase in sales over the festive period. Continue reading at The Bookseller
[ The Bookseller | 2016-01-07 00:00:00 UTC ]
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Sales fell 11.3% in the adult books segment compared to August 2014 and sales in the children's/young adult category dropped 5.8%, according to AAP's monthly StatShot report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Browsers Book Shop in Woodbridge, Suffolk is up for sale, after bookseller and owner Martin Whitaker, 57, has decided to retire after 10 years at the store’s helm. Continue reading at The Bookseller
[ The Bookseller | 2015-11-11 00:00:00 UTC ]
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In a tweet with the hashtag #PWbestbooks, tell us the title and author of your favorite 2015 book, and tell us why for a chance to win our top 10 books of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues. The impro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Kantar Media numbers show decline in magazine ads, increase in some digital. The post Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Trade sales in May saw some wild swings, according to AAP’s monthly StatShot program. In the adult books segment there was a decline of 5.0%, compared to the same month last year. Meanwhile, sales in children’s/young adult fell 9.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-01 00:00:00 UTC ]
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Paula Hawkins’ bestseller leads a crop of psychological thrillers, in a top 20 dominated by womenDark psychological thrillers dominate the list of the year’s bestselling ebooks unveiled by Amazon, with MP Nadine Dorries making it into a line-up composed almost entirely of female writers.The... Continue reading at The Guardian
[ The Guardian | 2015-08-25 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
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Winners (Allrecipes) and losers (the newsstand) from the first half of 2015. The post Magazine Circ Drops 2.2 Percent appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-07 00:00:00 UTC ]
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E-book sales in the adult and children's/young adult categories fell a combined 8.1% in the first quarter of 2015 compared to the first period of 2014, according to AAP's StatShot program, Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
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Led by sales of comics, revenue at Diamond Distributors rose 10% in the first half of 2015 over the same period in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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Barnes & Noble posted net income of $36.6 million in the fiscal year ended May 2, 2015 compared to a loss of $47.3 million in fiscal 2014. The profit improvement came despite a 4.9% decline in total revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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Amazon's UK website sales rose by 14% to £5.3bn last year, but the company also paid less in corporation tax and received more handouts in government grants. According to accounts filed in the US, net sales for the UK website were £5.3bn ($8.3bn) to the year ending December 2014, up from... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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Cengage Learning reported sales of $1.71 billion in the fiscal year ended March 31, 2015, down 2.2% from fiscal 2014 and earnings declined 4.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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