Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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A story in yesterday's Sunday Times reporting that N M Rothschild corporate financiers have been asked by Waterstones owner Alexander Mamut to explore a £250m sale of the chain has been described as "sensible enough" by the chain's m.d. James Daunt. Continue reading at The Bookseller
[ The Bookseller | 2017-10-31 00:00:00 UTC ]
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Bookstore sales in August were $1.39 billion, down from $1.56 billion a year ago, marking a 10.9% decline. Sales for the first eight months of the year were down 2.5%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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E-book sales at trade houses rose 2.4% in May 2017 for the first time since 2015, according to new figures released by the Association of American Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-28 00:00:00 UTC ]
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Preliminary numbers are finally out for Hillary Clinton’s newly released book, What Happened, and sales are doing quite well. According to the Associated Press, the book has already sold more than 300,000 copies–which includes hardcover, ebook, and audiobook. The hard copy sales, however, are... Continue reading at Fast Company
[ Fast Company | 2017-09-20 00:00:00 UTC ]
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Edinburgh University Press has reported a 12% rise in sales for the year to end July 2017, to £3.22m. Continue reading at The Bookseller
[ The Bookseller | 2017-09-18 00:00:00 UTC ]
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Downloaded audio revenues in the US rose 29% in the first four months of this year by comparison to the same period in 2016, with April in particular surging to a 34% year-on-year rise, according to the latest figures from the Association of American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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Due to declining ebook sales and a major drop-off in mass market, sales of adult books and children's books were down in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-11 00:00:00 UTC ]
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Sales were strong across much of the country this past summer, and the attitude going into the fall is positive, according to a survey of more than 15 independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Lani Sarem’s Handbook for Mortals was taken off the No 1 spot after fellow YA authors, sceptical of ‘a book that no one has heard of’, uncovered a pattern of strategic preordersA young adult novel has been removed from the No 1 position on the New York Times bestseller lists, after detective... Continue reading at The Guardian
[ The Guardian | 2017-08-25 00:00:00 UTC ]
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Novelist Howard Jacobson has said children may be illiterate in 20 years' time, thanks to the rise of smartphones and social media platforms such as Twitter. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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The former Conde Nast publisher sees an opportunity to capitalize on disruption taking place in sports media. The post Bleacher Report poaches Conde Nast’s Howard Mittman to lead sales appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-24 00:00:00 UTC ]
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The industry sales report for 2016 found that total revenue for the industry fell 6.6%, compared to 2015. Based on sales from 1,207 companies that report to AAP, total revenue last year was $14.25 billion, down from $15.26 billion in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
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APA estimates show 2016's audiobook sales growth expanding by almost 20 percent again. Sixty-seven million Americans say they finished an audiobook. The post Audio Publishers Association: Annual Survey Cites a Third Year of Strong US Audiobook Sales Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
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For the latest episode of the podcast Scholastic Reads, the children's book publisher did something a little different. It shifted the focus onto some of the young folks who make up its dynamic News Kids reporting endeavor. Dialing in from various cities around the country to chat with the... Continue reading at AdWeek
[ AdWeek | 2017-05-13 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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U.K. publishing sales rose 7% in 2016 over 2015, fueled by rising exports from a Brexit-weakened pound. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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Total book sales including physical and digital books rose 6% to £3.5bn, propped up by non-fiction. Continue reading at BBC News
[ BBC News | 2017-04-27 00:00:00 UTC ]
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A one-time charge associated with the sale of Quarto's Books & Gifts Direct business resulted in an operating loss for the company in 2016, but sales and profits in its core publishing operations rose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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