Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Audiobook sales have doubled in the last five years, according to data from the Nielsen UK Books & Consumers survey. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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The Quarto Group's sales declined marginally by 1.4% to £152.5m last year, however, its operating profits plunged 58% to £7.2m. Continue reading at The Bookseller
[ The Bookseller | 2018-03-30 00:00:00 UTC ]
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Sales at the Quarto Group fell less than 1% in 2017 compared to 2016, and profit fell more substantially, declining 57.6% to $7.2 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-29 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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Scottish booksellers have trumpeted a strong year of trade in 2017, despite economic uncertainty and competition from online retailers. Rosamund de la Hey, The Mainstreet Trading Company, Golden Hare Books, Lighthouse Bookshop, Mairi Oliver, Marie Moser, The Edinburgh Bookshop Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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The late year swoon in bookstore sales continued into November with sales down 6.4% from November 2016. November was the fourth consecutive month bookstore sales fell compared to the same month in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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Reports from around the country indicate a healthy season for children’s booksellers in particular, consistently citing sales hikes of 10% or more over the previous year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-11 00:00:00 UTC ]
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Sainsbury’s and Blackwell’s have reported positive book sales over the Christmas period, with Pete Selby, head of books at the supermarket, saying that gift purchases are now "shifting" from other entertainment to books. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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US publishers' trade book sales were flat for the first seven months of 2017, according to statistics released by the Association of the American Publishers (AAP). Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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A couple of auspicious debuts are included in our latest rights update, which includes historical fiction, a children's entry, serial work and lots of noir. The post Year-End Rights Roundup: Deals Reported From Sweden, Poland, Brazil, Spain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-20 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-23 00:00:00 UTC ]
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In a sector that has struggled elsewhere, figures for 60 of the smallest players in the UK industry show sales up 79% in the last yearIndependent publishers have unleashed a boom in sales, according to new research. Latest figures from Inpress, which works with 60 of the smallest players in the... Continue reading at The Guardian
[ The Guardian | 2017-11-20 00:00:00 UTC ]
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AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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Despite news this week that sales had fallen dramatically, the Welsh Books Council’s chief says that the sector is showing real growthThe head of the Welsh Books Council (WBC) has hailed a “golden age for the Welsh-language novel” despite reports of a dramatic decline in sales.BBC Cymru Fyw... Continue reading at The Guardian
[ The Guardian | 2017-11-03 00:00:00 UTC ]
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