Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
News tagged with:
#bad news
#business operations
#tall order
#comic book
Academic retailer JS Group has reported a 6.2% year-on-year revenue drop to £38.1m in its annual results covering the financial year ending 31st May 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
More news stories like this |
Pearson has reported a massive pre-tax loss for the year of £2.6bn, including a goodwill impairment, following the challenges it has been facing in the US education market. The company, which in January delivered its fifth profit warning in four years, also reported a sharp rise in debt to... Continue reading at The Bookseller
[ The Bookseller | 2017-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#underlying growth
#trade publisher
#47% stake
#sharp rise
#profit warning
#education market
A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#selling ads
Robert Bryndza’s thriller The Girl in the Ice has hit one million sales in less than a year, according to digital publisher Bookouture. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this |
Children aged 9-16 spend as much time reading online as reading print materials, although the number of young people reading books, comics and magazines drops in the teenage years, according to a new report. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#teenage years
#teen years
Amazon has offered to drop the Most Favoured Nation clauses from its ebook contracts, following a European Commission investigation into the online retailer’s deals, it has been reported today. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online retailer
#ebook contracts
#ebook deals
It was another year of digital contraction for the UK’s biggest publishers, who experienced a second consecutive year of declining ebook volumes in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#biggest publishers
#consecutive year
Waterstones, Blackwell’s, Stanfords and independent booksellers have all reported strong Christmas book sales, with titles such as Five on Brexit Island and the GCHQ Puzzle Book proving hits with customers. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#brexit island
#independent booksellers
It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bottom lines
#alphabetical order
#diverse range
#venture capital
#creating content
#challenging time
English PEN has reported a deficit of close to £90,00 in its annual report for the year ending 31st March 2016, describing it as "a challenging year". Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#annual report
#english pen
#challenging year
Black Friday damages high street sales for weeks before the event, a report from KPMG has revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#report shows
As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#delivering ads
#full potential
#smartphone screen
In a consistent German book market, the Boersenverein reports rising ebook sales by volume, but lower prices are driving down revenue from digital products. The post In Germany: Report Finds Ebook Sales Rising, Revenue Down, in 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital products
#lower prices
US publishers’ revenues fell 3.4% year-on-year to $5.37bn (£4.32bn) for the first half of 2016, new statistics from the Association of American Publishers have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#4% year-on-year
#american publishers
Shapiro, hailed as the sage of the bargain-book business, calls it a day after more than half a century in the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book sales
Sales of adult trade books rose 8.9% this May, over May 2015, according to figures released by the Association of American Publishers in its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#american publishers
#figures released
#trade sales
Faber has returned to profitability this year after recording a loss in 2015, helped by a “wide range of titles selling extremely well”. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wide range
Bookstore sales in July fell by just under 1% compared to July 2015, marking the first month in 2016 that sales were down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#1% compared
#bookstore sales
#strong sales
Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media companies
#top publishers
#make money
A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audience network
#index exchange
#ad inventory
#search giant
#moving forward
#taking shape