Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Sales of the Man Booker Prize titles dropped at the longlist stage have signfiicantly outsold its shortlist, according to Nielsen Bookscan, with Belinda Bauer's Snap (Bantam) shifting almost three times the total of the entire shortlist's sales. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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The Beijing International Book Fair organizers cite robust rights sales at this year's fair, claiming that sales of Chinese translation rights sold abroad have increased. The post Beijing International Book Fair Reports Gains in Rights Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-04 00:00:00 UTC ]
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Revenue fell 3.3% in the first half of 2018 compared to a year ago at Penguin Random House, and earnings dropped 17%. The decline was attributed mainly to the negative impact of foreign exchange rates. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-30 00:00:00 UTC ]
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The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
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'Underlying operating revenue and profit numbers for Penguin Random House in US dollars have been stable year-over-year,' Markus Dohle tells PRH staff, following the half-year report from Bertelsmann. The post Germany’s Bertelsmann Reports a Half-Year Decline at PRH; Dohle Messages Staff... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-30 00:00:00 UTC ]
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For all the excitement, tourism, and politically tinged analysis that FIFA's 21st World Cup brought to Moscow, the books market seems to have come out cheering, too, with international visitors said to be asking for Russian reads. The post Reports Indicate the World Cup Boosted Book Sales for... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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The New York Times is out with a grim scoop from medialand this afternoon in a post headlined "Facing Losses, Cond Nast Plans to Put 3 Magazines Up for Sale." Oddly enough, you have to dive pretty deep into the story by Edmund Lee and Sapna Maheshwari to find out which three mags. So we... Continue reading at Advertising Age
[ Advertising Age | 2018-08-02 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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The U.K. publishing industry had a record-breaking year in 2017, with income up 5% to £5.7 billion, according to figures released by the Publishers Association in its annual Yearbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
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Calls for writers to reap rewards as British publishers enjoy record-breaking yearA record-breaking year for publishers has been greeted with renewed demands for authors to receive a bigger slice of income and investment, as sales of books passed the £5.7bn mark in 2017.Book sales income was up... Continue reading at The Guardian
[ The Guardian | 2018-07-19 00:00:00 UTC ]
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Blockbuster sales of 'Harry Potter and the Cursed Child' helped drive revenue to $1.74 billion in fiscal 2017, but without a comparable hit, sales fell 6% in the fiscal year ended May 31, 2018. Operating income dropped 38%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
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The total value of French publishers’ book sales slipped by 1.61% in value from €2,837m to €2,792m last year, according to newly published figures from the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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Literature Wales has disputed the BBC's claim that some of the Wales Book of the Year winners have only sold as few as 20 copies, describing the Nielsen data as “misleading”. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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Total sales at Barnes & Noble fell 6.0% in the fiscal year ended April 28, 2018, compared to fiscal 2017, and the retailer posted a net loss of $125.5 million last year, compared to net income of $22.0 million in fiscal 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-21 00:00:00 UTC ]
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The political debate is paying off for publishers of political books, NPD's data indicates, with major titles leading a nonfiction boost that shows up not just in print but also in ebook sales. The post NPD Group Sees 32-Percent Rise in US Political Books, Year to Date appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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A six-year trend of double-digit growth year-over-year continues, according to the new report for 2017 from the US Audio Publishers Association. Audiobook sales last year totaled more than $2.5 billion. The post Audio Publishers Association Reports a 22.7-Percent Jump in 2017 Revenue appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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Amazon’s Kindles are among the best ways to read without lugging around physical copies of all your favorite books and magazines, and if you’re looking to try one for yourself, today's your lucky day—our favorite e-reader, the Kindle Paperwhite, is on sale now for $90, its lowest price since... Continue reading at PC World
[ PC World | 2018-05-23 00:00:00 UTC ]
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Bertelsmann has achieved its highest first-quarter revenues in 10 years and said it is on track to achieve net profit in excess of one billion euros for the year. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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The Association of American Pubslishers StatShot program cites 29.7-percent growth over 2016 in downloaded audiobook revenue, despite overall flat performance in publisher revenue in 2017. The post US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-09 00:00:00 UTC ]
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