Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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Amazon has recorded a record profit of $3.6billion, with its first quarter sales up 17% to $59.7billion. Continue reading at The Bookseller
[ The Bookseller | 2019-04-27 00:00:00 UTC ]
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Bologna Children's Book Fair announces a record year in attendance and news coverage, while naming Sharjah as its 2020 Guest of Honor. The post Bologna Book Fair 2019 Attendance Exceeds Last Year’s by 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-05 00:00:00 UTC ]
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Led by gains in its juvenile nonfiction imprints, Independent publisher Sourcebooks reports an overall increase in sales of 17% in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-29 00:00:00 UTC ]
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Booksellers in French-language Canada are required to carry extensive backlist titles but say sales of them are slow and require staff training. The post In Québec: New Report Cites Book Sales Uptick; Booksellers Debate Backlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-29 00:00:00 UTC ]
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As ebook sales continue to grow in Spanish-language markets, the new report from the Dosdoce and Bookwire.es shows digital subscription services are also gaining consumer traction. The post Report: Spanish-Language Subscription Digital Sales Gain in Revenues appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-26 00:00:00 UTC ]
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NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
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Regnery Publishing had a good 2018, which president and publisher Marji Ross considered "peculiar" for one reason: three of its top-selling titles were by well-known political figures who wrote nonpolitical books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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Exposés of the Trump White House have led the boom, but readers have also been turning to theoretical work from authors including Marx and OrwellWhether it boils down to a desperation to understand the intricacies of Theresa May’s backstop or a longing for reason in these troubled times, sales... Continue reading at The Guardian
[ The Guardian | 2019-03-11 00:00:00 UTC ]
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The widely accepted '3-percent rule' of translated literature in English-language markets may be changing, as Nielsen Book reports trend more translated books published in the UK. The post Nielsen Reports Translated Literature in the UK Grew 5.5 Percent in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
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Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at Advertising Age
[ Advertising Age | 2019-02-02 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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The educational charity Book Aid International cites 25 countries as destinations of its books donated by publishers last year. The post Book Aid International 2018 Reports Biggest Year Yet, in Africa and Middle East appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-10 00:00:00 UTC ]
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In a year-end holiday letter ABA CEO Oren Teicher thanked publishers for reducing the cost of goods, enabling bookstores to be more profitable. He also said sales were up 5% for the year over 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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The publishing industry does not look like it is headed for a big finish to 2018. In the week ended Dec. 15, 2018, unit sales of print books fell 6.5% compared to the similar week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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Declines in adult fiction and juvenile fiction and nonfiction offset a 7.6% increase in adult nonfiction sales, resulting in a 0.8% drop in unit sales of print books for the week ended Dec. 8, 2018, compared to the similar week last year at outlets the report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Unit sales of print books fell 5.3% in the week ended Nov. 10, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Penguin Random House's parent company Bertelsmann has reported its highest nine-month group sales since 2007, with a 2.4% rise in revenue year-on-year to €12.4bn. Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday
[ Digiday | 2018-10-25 00:00:00 UTC ]
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