Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Year-to-date performance in the American book market is looking likely to converge with that of 202 at 8 percent, NPD Books reports. The post NPD Projects US Print Book Unit Sales 17 Percent Above 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-14 02:53:50 UTC ]
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University presses have had to adapt to the challenges brought on by Covid-19 and delays in the supply chain but many are making the most of new opportunities. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 19:13:57 UTC ]
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German book chain Thalia has come through the pandemic in better shape than expected with sales up 7% to more than €1.1bn (approximately £928m) in the 12 months to 30th September in Germany and Austria. Continue reading at The Bookseller
[ The Bookseller | 2021-10-22 15:52:53 UTC ]
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Now might be a good time to buy an e-reader for school — or that end-of-summer vacation. Amazon has cut the price of the ad-supported 8GB Kindle Paperwhite to an all-time low of $71 in a one-day-only sale, well below the official $130 sticker. That's lower than what we saw just two weeks... Continue reading at Engadget
[ Engadget | 2021-08-29 15:44:54 UTC ]
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Total revenues year-to-date January-to-June revenues across all categories in the US book industry came in at US$6.3 billion. The post AAP StatShot: US Industry Up 18.1 Percent, January to June, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-24 15:00:26 UTC ]
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In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Sustained increases in book reading and book buying were the underlying factors in driving up sales by 19% and profits by 42% in HarperCollins's latest fiscal year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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With sales in nonfiction categories all falling again, unit sales of print books declined 4.9% last week compared to the week ended July 25, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-29 04:00:00 UTC ]
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In a presentation on July 21, NPD BookScan said that, based on current trends, unit sales of print books are likely to finish 2021 with a gain over 2020. How high that gain will be depends on several factors, including the future course of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-22 04:00:00 UTC ]
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Publishers Weekly has named the L.A.-based indie bookstore Eso Won Books its Bookstore of the Year, and Simon & Schuster sales rep Toi Crockett has been named PW Sales Rep of the Year. The announcement was made at the inaugural U.S. Book Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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A number of children’s bookshops up and down the country have spoken of their joy at being able to welcome children and parents back into their premises, with many reporting excellent trading. Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 10:42:15 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Strong book sales continue in Q1 of 2021, with print sales up 29 percent in the US. And in 2020, ebook sales increased by 17 percent. The post US First-Quarter 2021 Print Book Sales Grew 29 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-19 16:24:12 UTC ]
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February bookstore sales fell to $446 million in February compared to sales of $573 million in 2020, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
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Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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A new book market report on Finland's book market shows the impact of the pandemic and looks at the bestselling Finnish books of 2020. The post Finland’s 2020 Audiobook Sales Doubled, Ebooks Up 84 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-25 16:14:36 UTC ]
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Boldwood Books has reported revenues of £1.6m in 2020, its first full financial year, and added five new authors to its now 50-strong list. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 16:36:03 UTC ]
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Sales at Simon & Schuster came in at an all time high in 2020 at $901m, ViacomCBS has reported. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 10:10:34 UTC ]
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US books sales in 2020 were mixed, with AAP reporting trade book revenues up but declines in K-12 and higher education materials. The post AAP StatShot: US Trade Book Sales Up 9.7 Percent for 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-25 16:02:04 UTC ]
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